Founder Camp Reflections and the True Holiday Gift Guide
True Ventures
A Silicon Valley-based venture capital firm focused on early stage technology startups.
In 2008, we made our first investment in a consumer brand. Prior, we’d mostly invested in software, infrastructure, and platforms and apps.
That first product was Fitbit, then came Blue Bottle Coffee, Ring, Madison Reed , and many more tangible consumer products you could see, touch, and experience in real life – all the way through Peloton.
Since then, we’ve welcomed new wearable technology, dazzling jewelry designed for versatility, health supplements, sound machines, and so much more to the True Portfolio as founders have reinvented the consumer experience with AI-driven personalization, community-driven commerce, better-for-you ingredients, and the like.?
Skim through our 2023 True Gift Guide for a window into these prolific brands and to gather ideas on ways to make friends and family smile this holiday.
Trueventures.org Spotlight: Sights on Solar
Renewables.org lets you invest in solar projects built where they can create the greatest climate impact. Buy a solar panel for as little as $25 for yourself or a friend. Those funds are invested in solar projects around the world, and you get repaid monthly over the span of five years. Learn more.
Portfolio News
Contactile’s Heba Khamis for The Robot Report
Deep Genomics’ Brendan Frey : Business Insider’s Top 100 People in AI
ICEYE Launches Four New Satellites to Increase Imaging Capabilities
JusticeText Awarded Justice Innovation Award
RadiantGraph Exclusive in Axios; AI Personalization for Health Plans
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True Founder Camp
Nearly 200 of us gathered among Aspen trees and cool mountain air for our 17th annual True Founder Camp – this time in Deer Valley, Utah.
These days together gave us space and time away from the day-to-day operations of running companies to discuss challenges, share what’s working, and build some new friendships with peers who understand the ups and downs of the founder journey.
Thank you to all who joined us and for entering the time together with curiosity, humbleness, and openness.
10-Second Team Thoughts
What’s one framework or idea that shapes your work at True??
“I think the best thing we can do as investors is deeply consider the butterfly effect of our investment decisions; of what could or will come into creation as a result of where our curiosity leads us. Will a company have a high-value, lasting impact on their industry? What about on people's lives? It's a big responsibility.”?
Career Opportunities
Browse open roles across the True Portfolio including care guide at OBGYN care provider Almond, assistant boutique manager for jewelry company Cast, and backend software engineer for device security innovator Thistle Technologies . Check out career opportunities across our portfolio and find your new role.
Hey there! ?? Love the mix of innovation and sustainability in your highlights. It reminds me of the wise words of Leonardo da Vinci, “Learning never exhausts the mind.” Your dedication to renewable energy is inspiring! Speaking of making a difference, we're excited about a unique sponsorship opportunity for the Guinness World Record of Tree Planting. Imagine being a part of that! ??? Check it out here: https://bit.ly/TreeGuinnessWorldRecord Keep shining and innovating!