Found this flyer in an old Box

Look at the hot topics (marked green) at this user conference in 2008!!!

• realtime analytics
• realtime recommendation
• behavioral targeting

Even more interesting, look at the the highlighted participants (marked yellow)

• Quelle AG

To everybody who does not know Quelle AG... Quelle AG was the second biggest mail order company in Germany. One year after this conference Quelle filed for insolvency.

My key learning:

• The above topics are still hot topics in e-commerce but called AI instead of Data Mining - yes it was called machine learning in between ;-)
• The use of AI by definition does not necessarily help against failure, but you have to use AI correctly

What are your thoughts ??? about AI in respect of

• benefits
• projects
• challenges