Be Found Everywhere Your Consumers Search

The search landscape is transforming rapidly. AI bots now drive 50% of website traffic, JavaScript-heavy pages can be invisible to crawlers, and brands struggle to maintain visibility across expanding AI platforms. But there's good news: you don't need multiple strategies to succeed.

Key solutions for the AI era:

• Monitor and analyze AI bot behavior to understand what content they discover
• and what they miss
• Ensure your dynamic content is fully rendered and accessible to AI crawlers
• Deploy and test optimizations at scale without straining engineering resources
• Control your brand visibility by proactively pushing content updates to key search indexes

The future of search is here. Are you ready to be found? Start Now

Marketing Leaders Want to Meet AI Search Head-On: New Survey Results

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves "very prepared. "As the search landscape expands beyond Google, marketers are showing remarkable adaptability and enthusiasm.?

Key findings reveal:

• 64% feel excited about Gartner's prediction of a 25% drop in traditional search engine volume by 2026
• 62% are already actively adjusting their search strategies for AI platforms
• 74% express excitement about ChatGPT Search's potential
• Over half believe AI shopping assistants like Perplexity will redefine customer interactions

While challenges remain around data privacy, understanding platform mechanics, and keeping pace with innovation, marketing leaders are embracing an abundance mindset toward the expanding search ecosystem.

Want to see the complete insights? Read the Full Report

The Inside Perspective on Modern Search: An Interview with Fabrice Canel of Bing

In a compelling conversation at Botify Connect 2024, Microsoft Bing's Principal Product Manager Fabrice Canel sat down with Botify CEO Adrien Menard to share groundbreaking insights on AI's transformation of search.

Key revelations include:

• AI-driven clicks are delivering higher value despite lower volume
• By 2025, 75% of sites are expected to adopt a "push" model for content updates
• Fresh content remains a critical challenge for LLMs, creating new opportunities for brands to help bot discover them.

"The entire user experience is changing," says Canel. While traditional '10 blue links' dominated search for decades, AI is ushering in a new era of interactive, conversational discovery - and brands that adapt now will lead tomorrow.

Read the full interview

Search by the Numbers

GPTBot fully disallowed 10x more times on e-commerce sites than ChatGPT-User Bot

Recent Cloudflare data shows a striking contrast: GPTBot appears in robots.txt "disallow" directives 10 times more frequently than ChatGPT-User for e-commerce sites. As AI search reshapes product discovery, having a strategic bot governance plan is critical for e-commerce success. While blocking training bots like GPTBot can protect proprietary content, it may limit future AI recommendations.

The key is finding balance - allowing real-time retrieval bots ensures your latest products appear in AI search results, while selective training access can improve how AI platforms understand and recommend your offerings.?

Rather than taking an all-or-nothing approach, brands should develop nuanced strategies that align with their business goals and competitive landscape.

What's the Latest in Search?

• In their latest GenAI readiness study, Capgemini highlights that 82% of executives surveyed are planning to use AI Agents in the next 1-3 years and that 72% say AI Agents will drive more automation – Read the full report from Capgemini here.
• OpenAI has removed sign-in requirements for ChatGPT Search and launched Operator, signaling a strategic move reminiscent of how Google dominated search by being the default engine across major browsers. Just as Google's omnipresence shaped the last era of search, AI agents are poised to become the new default way people discover brands and information online –?Take part in the conversation.

What is the expanded search landscape?

We’re calling it “expanded search” or “decentralized search”: it’s the idea that for the first time, organic search is expanding its options for consumers beyond Google. AI is changing how consumers find information and interact with brands, with new platforms like ChatGPT and Perplexity creating conversational search experiences alongside AI integrations into Bing and Google search.?

Learn more