Fostering Social Diversity: How Visitor Attractions Are Creating Inclusive Experiences

There’s a growing recognition of the significance of inclusivity in the visitor attraction industry. Attractions are acknowledging past flaws and actively working on encouraging social diversity by creating an arena for collective moments and lasting memories.

When attractions are accessible and welcoming to a wide range of demographics, they can attract a larger and more varied audience, leading to increased revenue and cultural enrichment for all.

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Examples Of Inclusive Visitor Attractions

Birmingham Botanical Gardens

The glasshouses, sensory gardens and expansive 18th-century pathways (enhanced where possible for better accessibility) create a strong sense of cultural inclusivity. Diversity is further illustrated through collaboration with local schools and community groups, ensuring visitors from all walks of life can appreciate everything the gardens have to offer.

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Shibden Hall (Calderdale Council)

By embracing and celebrating its LGBTQ+ history and heritage, Shibden Hall has experienced a surge in both interest and visitors over recent years. This approach has not only attracted a diverse audience, but also introduced an open dialogue about underrepresented histories.

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Walker Art Gallery

Responding to Black Lives Matter commitments, the organisation is reassessing artefacts to focus on cultural origins, not just collectors’ views. So far, around 50 pieces tied to slavery and empire have been identified through gallery reviews.

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To see more visitor attractions that have embraced social diversity, read our BDM Lewis’s blog: https://vennersys.co.uk/news-events/visitor-attractions-inclusive-experiences/

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