Fospha's New Report Reveals eCom's Best Growth Strategies!

?? Elevating eCommerce: Secrets of Scaling - Download Now!

Fopsha’s new report has been released!

Fospha has $1bn in spend under measurement. We've put ALL the best lessons we've learned from that data in one report ?? We outline the key strategies and playbooks for scaling: ?? From startup to scaleup ?? From scaleup to mature player ?? From offline brand to eCommerce titan

We've talked to the best minds in eCommerce to uncover the secrets to scale, including:

• Represent
• The Essence Vault
• Pooch & Mutt
• With insight from Meta!

DOWNLOAD NOW!

?? Pinterest CPA Plummets 60% YoY, Nest Commerce Reveals

Pinterest is a growth channel for Fospha brands, comprising 1% of the average Fospha brand's spend - but Nest Commerce's new research suggests that the channel holds opportunities for driving conversions at strong CPA. Nest have found that Pinterest delivers best around the middle and bottom of the funnel, and has strong performance for premium clients. Fospha's Q1 research has found that amongst the growth channels, Pinterest is most undervalued by GA - so it's no surprise that the channel remains underinvested.

?? Reddit Kicks Off First Ever Earnings Call In An Unconventional Way

Reddit's first earnings call was unconventional, welcoming questions from users alongside traditional investor inquiries - a reflection of brand identity. Earnings: Despite reporting a loss per share, revenues exceeded expectations, reaching $243 million. Ads on Reddit: Advertising was a key discussion point - in Q1 Reddit saw strong growth in the conversation-embedded ads, as users dove deeper into the site.

?? PPC Landing Page Playbook

?Crafting a winning post-click experience is essential for marketers to convert traffic into customers effectively. Amongst Search Engine Land's best practices are:

• Keep designs responsive across devices
• Deliver what the ad promised
• Address your customers’ objections proactively
• Use marketing automation to improve lead quality
• Make sure sales and marketing are aligned
• Get the timing of your offers right

?? AI to Combat Inventory Backlogs?

Retailers are turning to AI solutions for increased efficiency across the product lifecycle, from discovery to checkout:

• Enhance product discovery through improved SEO.
• Voice search optimization and Gen AI refines product descriptions, reducing returns.
• AI optimizes pricing strategies by forecasting demand and recommending optimal price points, preserving margins and minimizing markdowns.

Like our newsletter? Please share with your friends! ????

Subscribe to our newsletter to get insights like these directly in your inbox every week!