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As an industry we’re pretty used to curveballs.

But then 2020 came along - an all-swinging, all-dancing curveball of a year.

But the thing about curveballs is this - sometimes, they force you to think in ways you never have before; and, well, you just hit 'em. Do things you never have before. Unthink in a way you never have before. This year we’ve had to be bigger, smarter, faster and more efficient than ever before.

Here's a few ways. “V3” or “Virtual Video Village '' was concepted and developed in-house at EP+Co. This technology enables remote, live-action content creation, allowing us to keep the wheels rolling for our clients and still produce some pretty amazing work. 

We had to make sure that what we were actually putting out there was smart for our brands. So we created the EP “GutCheck”, a proprietary process for testing messaging, creative and ideas before they explode into the world. The tool offers nimble access to primary research, uncovers facts and helps hone our insights.

And today, we’re still helping our clients navigate their way through this climate, doing our bit to help them stay ahead of that COVID curve. We’re continuing to provide a COVID Sentiment Tracker to each client on a weekly basis, helping guide critical decisions in messaging response, store closings nd reopenings, product mix and much more. 

At EP+co, we say, ideas won’t wait. And neither will we.