Fortune 500 renewals
CB Insights
An AI super analyst for market intelligence, built on our proprietary database of companies and markets.
Welcome to The Transcript.?Each week, we mine our interview transcripts with software buyers to reveal their insights on specific companies and tech markets.
Yardstiq ?is a new product from?CB Insights ?that connects you with 1000s of analyst-led interviews with software buyers.
From the top
In today’s edition of the transcript, we’ve mined Yardstiq interviews with Fortune 500 software buyers to surface their thoughts on renewals in today’s environment.?
Here are 5 things we learned.
1) Sticky products = continued growth
Workday | HR & business management
CSAT score: 7.5/10
Intent to renew: 100%
2) Low switching costs + price increase = potential for churn
Icertis | Contract management
CSAT score: 7/10
Intent to renew: 90%
3) Trend toward software consolidation could put renewals at risk
ReversingLabs | Threat intelligence
CSAT score: 8/10
Intent to renew: 90%
4) Vendor evaluation is constant
UserZoom (now part of UserTesting) | User research
CSAT score: 7/10
Intent to renew: 60%
5) Maintaining customer service in the long run is key
Expel | Managed security
CSAT score: 9/10
Intent to renew: 80%
Hit send
We spoke with software buyers who recently purchased marketing automation & customer engagement solutions to understand product quality, competition, and pricing.
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