Fortifying Your Business: The Crucial Role of AI and Cyber Security for SMEs

In a world where cyber threats are becoming more sophisticated by the day, protecting your business is no longer optional—it's critical for survival. Better-IT is proud to partner with the East Midlands Cyber Resilience Centre (EMCRC) and the East Midlands Cyber Security Cluster (EMCSC) at the Leicester Business Festival to bring you an essential event focused on strengthening your organisation’s cyber defences.

Why This Matters for Business Owners

Cyber threats are evolving rapidly, and no business, regardless of size, is immune. From ransomware to phishing attacks, the impact of a security breach can be devastating—causing downtime, financial loss, and reputational damage.

This event will give you the knowledge and tools to stay ahead, using the latest strategies in AI and layered security. By investing time in your business's cyber resilience, you're protecting your assets and ensuring continued growth and trust from your customers.

What You’ll Gain

• Live Demos & Workshops: See the latest security tech from Better-IT, and watch real-time internet safety demonstrations by EMCRC and the police. Our interactive workshops will cover dark web scans and phishing simulations, giving you practical insights into the threats your business faces.
• Support from the EMCSC: Learn how the East Midlands Cyber Security Cluster connects businesses with industry experts and resources to build stronger, more resilient cyber defences.
• Escape Room Challenge: Test your team's cyber awareness in an exciting and educational escape room challenge—ideal for sharpening your organisation’s readiness against cyber attacks.
• Expert Insights on AI: Scott Jones , CEO of an AI-driven full-service agency, will share his expertise on how AI can enhance security and operations within your business.
• Leadership Tips from Sport: Learn valuable lessons on leadership and teamwork from Robert Paternostro, head coach of the Leicester Riders.

Event Details:

• Date: November 6th
• Time: 9.30 am - 1.30 pm
• Venue: Mattioli Arena, Memory Lane, Leicester, LE1 3UL
• Lunch Included

This is a unique opportunity to network, learn, and equip your business with the strategies it needs to stay protected. Secure your free space now and take a proactive step towards fortifying your business for the future. We look forward to seeing you in November!