Forthcoming: 8th Industrial Marketing Management Summit at the University of Sarajevo's School of Economics and Business, 2025

We are excited to announce that the 8th Industrial Marketing Management Summit will be held from 15-17 January 2025 at University of Sarajevo’s School of Economics and Business.

Industrial Marketing Management (IMM) is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. The journal’s global reach is evidenced by the fact that international scholars and practitioners from all regions of the globe share their latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach has helped to keep readers abreast of the timeliest research and practice necessary for better marketing decisions and strategy in global industrial and business-to-business markets.

The 8th Industrial Marketing Management Summit aims to continue the tradition of fostering debate, sharing cutting-edge research, and advancing the effectiveness and efficiency of industrial markets. The summit will feature recent advancements in theory and practice within global industrial and business-to-business marketing. Building upon the success of previous summits and the rich legacy of IMM, this event promises engaging discussions, thought leadership, and practical solutions. We are excited to continue with several new elements from the 7th Industrial Marketing Management Summit, including a doctoral summit, as well as an academic-practitioner event. ?

The doctoral summit will feature doctoral dissertation research in industrial and business-to-business marketing topics. Selected students will have the opportunity to work with a mentor from among the senior faculty in attendance, as well as to present their work at the doctoral summit and obtain valuable feedback. Attendees at the doctoral summit can also look forward to a series of talks covering a wide range of topics. Additionally, an academic-practitioner event will bring together industry experts to share insights and, hopefully, develop collaborative projects.

Join us in the historic city of Sarajevo, with the University of Sarajevo’s School of Economics and Business located in the very heart of the city. Sarajevo, being at a crossroads of civilizations, offers an interesting cultural experience, from its landmarks to its culinary delights. The city is conveniently accessible via major hubs including Frankfurt, Vienna, London, and Istanbul routes, among others. The conference venue’s central location allows for an array of accommodation options, from luxurious hotels to quaint boutique inns, catering to every taste and budget.

An informal get-together is scheduled for the evening of Tuesday 14 January 2025. Registration for the IMM summit will commence on Wednesday 15 January. One dinner (Thursday) and three lunches (Wednesday, Thursday, and Friday) are included in the conference fee. An award ceremony featuring the best doctoral paper and the best conference paper will take place during the gala dinner on Thursday 16 January. We will complete the final program once it is clear which papers have been accepted. The final program will include details about the conference fee, address of venue, etc.

Deadline for paper submission is November 1, 2024. Please send the paper to Maja Arslanagic-Kalajdzic ([email protected]) and Selma Kadic-Maglajlic ?([email protected]) and ?cc’ed the IMM editors Adam Lindgreen ([email protected]) and Anthony Di Benedetto ([email protected]). Following the conference, and as in past years, authors of selected papers will be invited to submit to a special issue of IMM.

We look forward to your participation in the 8th Industrial Marketing Management Summit in historical Sarajevo.

See you!

Kind regards,

?

Maja Arslanagic-Kalajdzic (Associate Editor, IMM), Selma Kadic-Maglajlic?(Associate Editor, IMM), Adam Lindgreen (Co-Editor-in-Chief, IMM), and Anthony Di Benedetto (Co-Editor-in-Chief, IMM)