Formulating some winning Conversational AI strategies for 2023
Ruchika Drabla Keshwani
Founder & COO @VoiceOwl | Generative AI | B2B Enterprise Sales & 360 Marketing | Thought Leader | Woman-Owned Business
Have you ever thought about what your customers want and value the most from you?? It's convenience. The ease of access, purchasing, reaching out, seeking answers, and seeking assistance.
How easy are your customers' journeys across all of these functions? Your customers expect A+ experiences at every touch point. This is where Conversational AI can come in handy.
Do you want to know how to use Conversational AI in your business? Here are a few researched factors to think about when developing Conversational AI strategies.
1) Optimize for social commerce:?
When optimized for social commerce, #conversationalai can help you automate sales, and handle all social media platform chats, emails, business messages, web and mobile chats, and other interactions from a single platform.
2) Go multi-lingual and keep language dialects in mind:?
Not all of your users will be proficient in a single language. A strong Conversational AI strategy would take into account the dynamic nature of language. People speak in various accents, dialects, and tones, which your Conversational AI chat or voice bot should be trained to detect and respond to.
3) Train your AI to be ever-evolving and learning:
All user preferences, behavior, and expectations are in fluctuation. A solid Conversational AI strategy will take into account the need to train your AI companion with solid training datasets.
Your AI can analyze and identify patterns, as well as know exactly how to handle a variety of use cases!
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4) Remain cognizant of the integration capabilities your company can harness:
In order to gather relevant and often times urgent data during a support conversation, your agents may need to switch between multiple platforms. This is when you don't want your user to have a poor experience or lose them to competition due to a delay in providing accurate and personalized resolution.
Improve your Conversational AI strategy by incorporating an #ai that supports multiple integrations - your marketing automation tools, CRMs, payment gateways, and so on and bringing them all together in one place. Conversational AI can combine all of the ingredients required for a successful customer interaction into a single serving.
5) Your bot’s chat flows should be concise, well-structured, and useful:
The last thing your users want to deal with is ambiguity. The top priority for a strong Conversational AI would be to arrive at an effective solution in the shortest amount of time possible.
As a result, you must ensure that your #chatbot and voice bot templates are designed to provide adequate resolutions in a timely manner. Your Conversational AI strategy must include well-curated orderly chat recipes for a voice bot or chatbot that responds logically and stays time-optimized.
6) Evaluate and plan your customer journeys carefully:
If your customer is stuck or have questions, they want to find answers or clarifications as soon as possible, they are usually eager to resolve the issue and move on to the next step. As a result, increasing the number of touchpoints and interactions on the interface may backfire.
Users may lose interest or become irritated and switch to a much faster alternative. Limit your customer journeys and strive for answers in as few iterations as possible.
We know that AI can significantly improve the way you connect and click with your customers today. Conversational Voice and Chat AI, which were once upcoming buzzwords, are now becoming a requirement for many brands looking to thrive online. The only thing left is to optimize your Conversational AI framework with these strategies.