Form Follows Function
Betty Withrow
As your book creation coach, I will be with you every step of the way. Content creation | Editing | Ghost writing| | Video coaching and production | Clarity and momentum that brings it all together.
“Form follows function.” This phrase was first said by Louis Sullivan, who pioneered the development of skyscraper architecture in the last 1800s and early 1900s. It’s a tribute to the concept of efficiency, and it has had a profound influence on all art forms and on architecture as well as communication through the modern era.?
?
I love it because it applies to every form of media, too.? When you look at the best place to present a message, this concept leads back to the first and last question I ask a client as we are designing a project; “What do you want this to do?”? What is the ultimate goal you have for your project and for the messaging that will accompany it?? This has everything to do with where we put the message. When we have a clear purpose, we can design the messages that support that objective.
?
For some things, video is the obvious answer.? People love visual content, and it’s easy to engage with your audience and create relatability by using this medium.
?
领英推荐
For other processes, you need something with a long-form presentation.? Essays and blog posts are good for informing your audience in greater depth so that they can find out if you are a good fit for them.? And they are great for you online visibility when properly placed for your SEO.?
?
And when you are ready, a book is the ultimate way to fill the function of creating authority in the marketplace.? When you have made the commitment to put together a book, and you follow through, it says something about you.? You have a credibility that is built in.? And, you can give your readers valuable information over the course of the bok that takes your concepts to a whole new level.? A book is a way to show the world that you are ready to step up your game.? Do you want to get on stages? A book is very helpful in showing that you do have that authority, and it makes you more attractive in the speaking market.
?
Your marketing is like the skyscraper that holds many rooms. The overall structure of your strategy and process contains many processes.? I work with people who can provide the skills needed to make all the things you need come together with an integrated approach that gives you what you really need.? Ask me about how we do it.
?