Forgotten on Remembrance Sunday.

>> “Nothing happens in business until something gets sold.” -?Thomas J. Watson Jr - IBM Chairman.

Sorry: you probably know a lot of what I shall say.

But this is about something far more important than "business".Every year in November Remembrance Sunday occurs.

It celebrates and commemorates those who gave their lives during the two World Wars.

On average it raises about ￡50 million for good causes like nursing homes for veterans.

The money is raised by selling poppies to wear in your buttonhole

I was in London this year at the time.

One sad thing struck me.

The armed forces members who raise money by selling poppies were absolutely clueless as to how to go about it.

Most were standing around, a little shy, really - chatting to each other, ignoring the public and making little attempt to sell.

I don't blame them.

I suspect it was for a simple but common reason.

Lack of training.

Getting strangers to give you money is not easy.

The technique needs to be taught.

Something else seemed missing, too.

When I was young the people who ran Remembrance Sunday used a trick that never failed - different poppies.

Some were more elaborate and expensive than the bog standard paper and plastic option.

This was great for those who wanted to be more generous, and be seen to be.

The superior poppies also showed their greater generosity.

For such an occasion it seems disappointing not to do anything but the best.

I think this is rather a shame, don’t you?

I'll just throw in a lesson you can take from this.

Do you offer different options with whatever you sell?

For example with my Ask Drayton program -?you can take the $1 basic monthly pack .

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But I can.

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Best,

Drayton