Short
- Upward climb of subscription fees! A recent study uncovers details ??
- Subscription craze spikes 200% because we all forget to cancel ??
- This Reddit app says: 'Subscriptions? Not mandatory. Pay as you use.'” ??
- You can talk with Jesus, Satan, or Mary for $2.99 a month ???
- Chatbots are not enough. Google will offer you AI life coaches ??????
- Doctor Who? UK Docs Reveal App That's Like a Personal Health Wizard ??
- Now you can subscribe to NASA for Out-of-This-World Content! ??
Subscription Costs Are On the Rise! New Report Unveils
Looks like cash rules everything around us. New research is uncovering the link between climbing inflation rates and the steady increase in yearly subscription costs. From music to movies, our beloved subscriptions are feeling the pinch.
Last year's global economic downturn and rising inflation directly impacted in-app subscription costs, with a notable 1.29% monthly increase in mobile subscription expenses. These findings, shared by Adapty experts, reveal a significant 2.3% annual growth in subscription prices, raising the average cost from $31 in 2022 to $45 today.?
The trend signals challenges for publishers and developers considering new pricing strategies. Around 51% of mobile app subscriptions originate from the tech-savvy U.S., reflecting its status as a prime subscription market due to widespread technology adoption and high-speed internet access. Notably, paywall combos gained favor over single-product options, potentially influenced by decision-making dynamics or price anchoring. In a nutshell, these insights underscore the impact of inflation on pricing trends, the U.S. market's dominance, and user preferences for bundled offerings.?
For seasoned advice in this evolving landscape, consider madduck Publishing - an adept partner with a track record in guiding app developers through pricing strategies, and subscription models, and fostering user engagement.
With prices creeping up, it's a friendly reminder that even the digital world isn't immune to the real-world economic tango. Hold onto your favorite services – they might be getting a tad pricier!
Long
- Apparently, our forgetfulness is someone else's revenue... Stanford and Texas A&M researchers have revealed that customer inattention can boost a business's revenue by up to 200%. They studied subscription renewals linked to credit card replacements and found that when customers had to actively resubscribe with new payment information, fewer of them kept up with the subscriptions. Even though they kept shopping for groceries and gas like before, they often said "no thanks" when it came to renewing subscriptions. Yikes.?
The researchers estimated that inattention increases company revenues by 14% to over 200%, depending on the service. The Federal Trade Commission is considering regulations to address this (although companies like Disney and Netflix didn’t favor them) but consumers are advised to closely monitor their subscriptions. Guess we all have to accept that balancing attention and user convenience is crucial for companies. The outtake? Those overlooked automatic renewals and untapped services are stacking up more than we realize.?
- Keeping the community spirit alive! Reddit's unveiling of the "Relay" Android app has the community buzzing about the app's subscription potential. Redditors are speculating on premium features and ad-free viewing, reflecting Reddit's ongoing efforts to adapt and offer a personalized experience to its users. This signals Reddit's dedication to exploring fresh ways to engage its audience and cater to diverse preferences. While specific details about pricing and features still remain under wraps, we’re excited about how this revolutionary move will unfold.?
- Sliding into divine DMs! The "Text With Jesus" app can be your direct hotline to AI versions of biblical legends like Jesus, Mary, and even Satan. Powered by ChatGPT, the app offers users an opportunity to embark on spiritual journeys and seek guidance through these AI characters. Developer Stéphane Peter explained that the AI's responses are shaped based on their respective characters, providing users with interpretations of Bible verses and thoughtful perspectives on various topics. While AI Mary and AI Satan offer insights on abortion and homosexuality, respectively, the app aims to provide inclusive and enlightening responses without taking inflammatory stances, Business Insider reports.
- Get ready for a new twist from Google in the world of AI! The company experimenting with AI tools that could transform chatbots into your personal life coaches. The plan? To make these A.I. systems handle all sorts of stuff – at least 21 different tasks for work and play. By merging the strengths of Google DeepMind and Brain teams, they're diving into tasks like offering life advice, planning tips, and even tutoring. This bold step reflects Google's determination to lead in AI advancements and their growing trust in AI's capabilities for complex roles. However, while the idea of AI becoming a friendly advisor is exciting, the company's past concerns about people getting too attached to chatbots still linger in the background. It looks like they changed their mind, and now maybe it’s better to check with your real entourage before quitting your job on your AI pal’s advice!
- A pioneer move in the healthcare scene! Doctors in the UK created a medical subscription app, offering a fresh perspective on patient care. This app aims to unify different medical aspects for a more comprehensive experience. One of the creators of the app, Mr. Willis-Owen told Daily Echo that: “We have brought together almost every part of the treatment process into one easy-to-use app." Also, fellow consultant Mr Allenby-Smith said: “For a small fee each month, you are guaranteed to get access to specialist care.” Additionally, the doctors underscored the absence of services connecting patients with specialized consultants and follow-up tests. Their subscription model offers a ￡19.99 monthly subscription to access unlimited appointments, tests, checks, and scans. Feedback from patients and the healthcare sector is still yet to be seen.?
- Exciting news for space enthusiasts and streaming aficionados: NASA has joined forces with a popular streaming service to bring exclusive space-related content to viewers' screens. The collaboration promises to provide subscribers with unique access to behind-the-scenes glimpses of space missions, cosmic discoveries, and in-depth interviews with astronauts. This cosmic partnership aims to blend education and entertainment, making the wonders of space more accessible to curious minds across the globe. The platform’s name is NASA Plus, which will be set to launch later this year. It will be accessible alongside popular platforms such as Netflix and Disney Plus, and will also feature prominently on NASA's new beta website.
Got A Promising App with Ideas to Test?
If your app is gaining traction and you're exploring new ideas and strategies, this course is designed just for you. Learn key concepts and ready-to-apply tactics that will help you grow your app business. Speak your users' language and craft strategies that resonate.
No more generic advice. We're not here to throw theories at you; we're here to equip you with battle-tested tactics that work. ????
You'll save countless hours of trial and error, not to mention the dollars you'd spend on ineffective strategies. Imagine what you could do with that time and money reclaimed. ????
In this course, you'll explore,
- Product-led and marketing-led growth,
- Ready-to-apply tactics
- App marketing channels
- PLG mechanisms worth focusing on,
- How to prioritize your work, and establish the growth principles
- User acquisition, activation, retention, monetization, vitality, and more!
During the course, you’ll:
- Attend 5 live (and recorded) workshops,
- Get access to all the modules and materials (that stay with you forever),
- 12+ templates to apply what you’re learning, and
- Ongoing Q&A during and after the course in the Slack community
If you're ready to level up your app's game, this course can be your golden ticket.
?? Check out the full program and details from here. Also learn more about the teacher, students, testimonials, and more.
Follow Us On Socials!
