Forget Work Life Balance. It’s the Future of Less Work
Nirit Cohen ??
International Keynote Speaker | Best-selling Author | Forbes Contributor | Future of Work Strategist | Intel Veteran
Explore the new social contract redefining work. From the future of less work to remote flexibility, quiet quitting, and career autonomy, learn how work is being transformed.
For decades, work was governed by an unspoken social contract. Employees would trade their time, loyalty, and often large chunks of their personal lives for financial stability and upward mobility. The classic metrics of success—long hours, climbing the corporate ladder, and devotion to a single employer—were considered badges of honor. But today, that contract is being rewritten. The signs are everywhere: people are challenging the very foundation of what work should be, rejecting the notion that more time spent equals greater success. Instead, workers are pushing for a new arrangement—one that reflects a future of less work.
The conversation around flexibility in work has surged in recent years, especially as hybrid work models and return-to-office policies became battlegrounds post-COVID. But the truth is, the demand for changes in the way we work has been brewing for much longer. Long before the world was forced into remote work, smaller trends had already begun chipping away at the traditional 9-to-5 model, pushing us toward a new social contract between workers and employers.
The "Where": Redefining the Workplace
Over time, as work stopped being a place you go to and became something you do, people realized they could "do" work from more than just their office desk. Before we had terms like quiet vacationing , workers with the freedom to take their jobs anywhere began to upend the notion that work had to be confined to an office. Wireless technology, the cloud, mobile phones, and reliable laptops made working while traveling a viable option for many professionals who wanted to blend work and leisure in ways that were once unheard of. Some took workations, combining vacation with work, while digital nomads chose to live this way permanently, showcasing how employees no longer needed to be tethered to a physical location to be productive. According to The MBO Partners 2024 State of Independence report 11% of U.S. workers currently describe themselves as digital nomads, a growth of more than 147% since 2019.
The "How Much": Recalibrating Work
Another clear sign of the the Future of Less Work is the shift in how people perceive hard work. The traditional badge of honor—working long hours and being constantly available—is rapidly losing its shine. Movements like quiet quitting and anti-hustle culture are direct responses to the burnout and disillusionment that many workers feel after years of overcommitment. Today, employees are setting boundaries, refusing to go above and beyond without fair compensation, and focusing on achieving balance in their lives rather than sacrificing themselves for their careers.
In parallel, movements like FIRE (Financial Independence, Retire Early) signal a desire to limit the amount of time spent in traditional work altogether. FIRE advocates focus on aggressive saving and investment strategies, aiming to reclaim control over their time and choices much earlier than the traditional retirement age. This drive for a new social contract around work is echoed in broader cultural shifts. Hashtags like #WorkLessLiveMore, #ActYourWage, and #RestIsProductive have gained traction, signaling a widespread desire for more balance and intentional living. These digital conversations reflect a rethinking of success in today's world, with people moving away from the “always-on” mentality and advocating for healthier approaches to both work and life.
The "How": Diversifying and Taking Control
The rise of microbusinesses, freelancing, and the gig economy further demonstrates the desire for more control over income and time. Many workers are no longer satisfied with relying on a single employer for financial security. Instead, they are diversifying their income streams, taking on side hustles, or launching small businesses to maintain autonomy and flexibility. These trends show that workers are less focused on job titles and more interested in building lives that offer freedom, creativity, and control.
The days of sacrificing everything for the company are over. Today’s workers expect their careers to fit within the broader scope of their lives, not the other way around. This even extends to career breaks—once a red flag, they are now normalized, with gap years becoming acceptable in professional narratives. Nearly two-thirds of surveyed professionals have taken a break at some point, according to LinkedIn , and many more plan to do so. This shows the recognition that life experiences, not just work, contribute to our growth and skills.
A New Social Contract
While these movements laid the groundwork, the pandemic threw gasoline on the fire. What started as gradual trends became the new norm almost overnight. Forced into remote work, millions of employees experienced the benefits of flexibility firsthand. Now, as companies like Amazon call for a return to the office, employees are pushing back, demanding the autonomy they’ve come to value.
The post-COVID workplace debate is often framed as a fight over how many days employees should be in the office, but it’s really about something much bigger: a new social contract—the future of less work—where the emphasis is on finding a more sustainable and meaningful way to balance professional and personal fulfillment. Workers are no longer asking for flexibility—they’re demanding it. They’re no longer willing to sacrifice their personal lives for the promise of long-term job security, nor are they content to climb the corporate ladder without meaning or fulfillment. They want to build careers around their lives, not the other way around.
Employers who fail to recognize this shift and cling to outdated models risk losing talent, engagement, and long-term success. This isn’t just about remote work or hybrid models—it’s about establishing a new social contract that benefits both people and organizations. Your best people work not because they have to, not because you tell them to, and not because you measure them on it. They work because they want to—because working for you is their way of achieving their purpose in life.
If you enjoy reading this column regularly, you might be interested to know that I publish it weekly in a thought-letter format, complete with additional content and insights.
I love how you're challenging the traditional idea of work! It's exciting to see this shift toward valuing time and life outside of the office. I think it's going to make a huge difference for people's well-being and creativity. Do you think companies are ready to embrace this change, or will it take more time to catch on?
It's incredible to see how the definition of success is shifting from long hours to work-life balance, autonomy, and purposeful contributions. With people pushing for "less work" that enriches life beyond just financial gains, this could inspire many to rethink traditional career paths and embrace flexible, multi-faceted professional lives.? Nirit, how do you envision companies adapting to this new era of work?