Forget the vanity metrics: the likes, the comments, the open rates, the shares—and instead dial into PROFIT, baby.

Day 5 of 8 - The EXPAND? Method

N = Numbers??

(This 8 day series is specifically designed for coaches/consultants/strategists who are making between $200-300k annual revenue and wish to scale their business without screwing up what is already working or turning to paid ads as the answer.)?

The Joyful CEO? Success Path graphic will serve as your visual anchor and teaching tool for this content series. The EXPAND? Method is our unique process we use to help our clients expand their already-working-business without burning out or imploding.?

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Today we are diving into one of my all time favorite things - math, aka, NUMBERS that actually matter when it comes to expanding your business.?

Forget the vanity metrics. The likes, the comments, the open rates, the shares—and instead dial into PROFIT baby. In my world, and the world of our clients, we track revenue, expenses and celebrate shit-tons of profit.?

This part of The EXPAND? Method focuses on three key aspects, essentially, and they are all related to one another:

1 - Elimination and Delegation: While many business coaches shout these two words from the rooftops when it comes to scaling, there’s a major problem with what is being taught. Just delegate it by hiring it out. (Which may or may not be the right answer.) OR Just eliminate it - it’s not needed. Both of these pieces of advice are causing lots of harm to business owners, when decisions are not made that account for what is going on in other areas of The EXPAND? Method.?

2 - Profitability: I often say, I don’t care about your revenue. Instead, tell me about your profit. In fact we start all calls with this question when we are interviewing clients to work with us in The Joyful CEO? Program: What is your monthly revenue–and what is your monthly profit? Most can answer the first part, many struggle with the second. It’s okay - but as we like to say: It’s time for a NUMBERS makeover!?

3 - Time off: Many coaches and consultants can't seem to figure out how to actually have extended chunks of time off (like weeks off at a time), while the business grows and expands during your time away. Instead, what mostly happens is you may go away for a few weeks, and during this time, you are still checking in on things, working behind the scenes, and meeting with clients. OR if you unplug completely, your sales and marketing go downhill and you must double up with client delivery before or after your trip. This struggle is real!?

When we work with our Joyful CEO? students on NUMBERS we are specifically helping them identify their MOST PROFITABLE OFFERS and THEN deciding what to delegate, what to eliminate, and putting a plan in place for extended time away WHILE THE BUSINESS GROWS. When you’ve got all the pieces of The EXPAND? Method in place, with an eye on all the parts, the business profitability increases AND you can have more TIME-OFF. Woohhoo!?

The main mistakes in this part of expanding your business usually happen here:

• You don’t know what offers are actually the most profitable, and you haven’t determined the costs of services for each offer, both of which allow the math, and not your emotions, to make strategic growth decisions.
• Your business model is not set up for you to be AWAY FROM YOUR BUSINESS. You are still at the center of things–like the hub of a wheel. When you try to take time off, the spokes, tube, and rim all feel the pressure–and can’t work without you.?

As you look back over Day 5 content and the graphic, what new insights do you have into how you are looking at your numbers, in relation to your time off and profitability? I’d love to hear from you below!?

[Note 1: We have $10k in scholarships to give away this month to coaches and consultants. Have you been wanting to work with The Joyful Business Revolution?? Info below in comments.]

[Note 2 : Did you miss Day 1-4 of this series, or want to revisit them? I have included them in the comments below.]

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The Joyful CEO? Program was designed specifically for the CEO Leader who is ready to create a legacy, to build a world-class brand, and lead consciously and sustainably.?

We’ve got just 2 spots open in this year-long program. I’ve dropped the URL below if you are ready to expand your business with the support of a mentor who was plateaued at $240k annual revenue for two years, but once I figured this out, we shot up to $550k last year, and are on track to hit 7 figures this year. We have used zero ads in this brand, and my workweek is generally 3-3.5 days a week (4 hours per day). I would love to have a conversation with you if you are interested. Feel free to DM me.