Forget out of the box thinking

Flip that box upside down.

LIVE in that box. Wallow in it.

What's been right in front of you that you hadn't seen before?

“Pure” brainstorming is nonsense.

You *want* to have constraints (focus) when you’re innovating.

Sometimes simply shaking up the “normal way of doing things” is enough to break loose different ways of solving problems.

This might be buy hiring “culture add” personnel, who are different enough from the usual suspects to find alternative points of view.

Or a sudden burst of activity form competitors that forces radically rethinking things that have long been “reality” (like long lead times being required for enterprise software projects).

If you flipped your box upside down at work, what do you think you'd find?

At home?

With friends?

With family?

#innovation #upsidedown #thereisnobox