FORGET NETWORKING - DO THIS INSTEAD!
Sharon Danzger, CFA, PCC
Empowering individuals to enhance productivity, performance, and well-being through leadership coaching and corporate training.
Last month I wrote about feedback and mentioned that I thought “networking” is a phrase that could use some rethinking.
Networking is defined as “the action or process of interacting with others to exchange information and develop professional or social contacts.” Yuck! It’s no wonder my coaching clients resist the idea of networking. It sounds forced, manipulative, and insincere.
WHAT CAN YOU DO?
Instead of looking at networking as a means to build social capital, what if you, instead, looked to create community? The word community conjures up feelings of connectedness and shared humanity. If you focus on connecting with people in your life (past and present, personal and professional), you will create varying levels of community. This can create a sense of belonging while also helping you to build your empathy muscle.
BUILDING COMMUNITY
To create and build a stronger sense of community, you can start by offering to help others. Adam Grant, in his book, Give and Take, talks about the five-minute favor. Continuous small efforts to help others strengthen bonds and have the added bonus of increasing your well-being. When you reach out to someone to have a conversation, listening without judgment and being empathetic will make them feel supported and heard.
And, guess what? When you need help at some point (whether it’s a new job, a friend to vent to, or someone to drive your kid to soccer practice), you will find that others are happy to return the favor and support you as well.
Rather than networking, how would it feel to focus on opportunities to build your personal and professional communities instead?