Forget it!

You are not going to get that ball. Not without foul play, and you don't play that way.

Don't believe those beguiling eyes... Once you get a little closer, the sausage will bend lower, growl and then run as fast as it can in the opposite direction. If you do have the skills to catch up and get your hand on the prize, you will be witness to the most vigorous head shaking the world has ever known.

These lovable animals, despite their size were bred to capture animals down holes and when they want to keep hold of something, they will!

So why am I telling you this?

Well....

You need to be more Sausage Dog!

Seriously, I see so many people start with something different on Linkedin only to give up after a few weeks just because it isn't quite working out the way you expected it to!

I get good engagement on my morning polls, and that has helped me build a solid network here on the platform. News for you.... It didn't happen overnight!

4 years...no days missed...a poll every morning. Don't believe me? Check my profile.. It's there in black and white.

My main content focus is conversational video. Over time this has slowly but surely improved in terms of views and engagement. Again, it is about being consistent, making changes in my approach as I learn and holding steady!

It is also important to recognise that you need to work across several platforms if you are producing video or audio content and even build microsites to help different audience types find you.

So there is the BIG takeaway from the little chap this month it is this. Once you have picked up the 'content' ball, don't drop it, stand firm and keep going. Keep one eye on the audience and another on where you want to go. Be stubborn, it pays off!

Hey, I want to learn to play!

If you would like to learn how to play like a pro in the conversational content space, come talk to me!

I'm always on the look out for new people who I feel are a good fit for walking besides me and developing their storytelling.

If you are still undecided about why storytelling works, try selling on social media and just watch as people refuse to bite.

Until next time...

Graham