Forget about Artificial General Intelligence, it's so last week.

Hey there, fellow pioneers!

I'm back and ready to rock! I just finished 5 weeks of writing this Generative AI course and I presented it last Wednesday @digitaljersey and I must say, the feedback was flattering.

Participants were saying things like “Could be a life changing course! Scared and excited in equal measure, but it is clear we are crossing a Rubicon (No ChatGPT did not write this! :) Can't recommend this course highly enough!”

and

"Thank you, Vincent Sider , for an eye-opening insight on just how mainstream AI has become, and what it has the potential of doing "

I'm really humbled by the positive response, and I'd highly recommend checking it out. if you are interested in learning more about this course for your organization, please book some time with me to discuss: https://book.getinference.com/

We covered tools, prompt engineering for text, image, audio, and then built our own tools using various models and APIs, which were deployed via Replit.

Now Generative AI may have opened the world's eyes to the potential of AI, but marketers are just scratching the surface. At Get Inference, I've been training over 500 marketers in AI for over two years and some of them are still in the "honeymoon phase" with the technology. They think it's real and fantastic, but it's not. It's credible, but it's not real.

Here's the deal, below the generative AI buzz, there are four or five foundational techniques that are going to make a significant impact on your marketing and business bottom line. And there are thousands and thousands of AI tools with specific use cases which show the breadth of the categories that AI can impact.

But don't panic, folks! My advice is: don't rush and use AI to fix all your problems. This is not what AI is designed for. AI is like a laser focused tool. You have a specific use case, and you're going to fix that with a specific tool or technique. It's about understanding how the machine works, and so that you know how to trust the machine in whatever use case you have.

Alrighty folks, let's get down to business! Another week, another round of mind-blowing developments in the world of AI for marketing and creative. And as always, I've got some top-notch tips and tools to share with you on how to take your marketing game to the next level with AI.

SPOTLIGHT

• When will we see AI freelancers on Fiverr? It’s coming… I recently hired a freelancer to build an AI plugin, and to my surprise, the request was taken over by a bot. I'm pretty sure Dosho is working hard behind the scenes, cloning himself and selling his services on autopilot. It's like the rise of the machines, but with a gig economy twist! Check the news at the end on the same subject…

• Now there is a conversation going on right now in LinkedIn to evaluate how big ChatGPT is in terms of adoption:

While Google Trends looks impressive when you zoom in and compare the search volume with companies like Microsoft, it's a different story when you zoom out. Of course, it's only a matter of time before it really catches up with the big brands... A poll from the publication Fishbowl, which focuses on workplace trends and employee perspectives, found that 27 percent of professionals have used the program to help them with their work tasks. According to the pollsters, marketing and advertising professionals use it the most, with 37 percent unsurprisingly.

• How Marketers Are Planning to Use AI to Improve Customer Experience? The leading way in which marketing leaders plan to use or are using AI to improve CX is by predicting customer behavior and needs, as cited by 6 in 10 respondents. Indeed, separate research has shown that B2C marketers are showing an appetite for AI-driven predictive capabilities, with predictive analytics being used primarily for customer-level predictions of future behavior and to forecast customer trends (link)
• Last week, the spotlight was on the issue of plagiarism, and we discussed techniques for identifying AI content. According to Sam Altman (OpenAI), we should not rely too heavily on these tools. He recently cautioned schools and policymakers not to rely too heavily on AI-based plagiarism detection tools. In an interview, Sam Altman acknowledged that OpenAI was working on developing ways to detect ChatGPT plagiarism, but he cautioned that creating tools to perfectly detect AI plagiarism was basically impossible
• ?Forget about Artificial General Intelligence, it's so last week. The hot new trend is all about Artificial Domain Intelligence, baby! It's like taking a plain vanilla cake and adding your own special ingredients to make it uniquely delicious. And that's where AI is headed. People are realizing that tools like ChatGPT are like a Swiss Army knife, but sometimes you just need a specialized tool for a specific job. And that's why domain-level branches will continue to grow and sprout many highly-effective, domain-specific Ais
• The million-dollar question, folks. Should we waste our precious time learning and fiddling with AI or is it just another perceived scam like web3? (I said perceived... because let's be real, there are some mind-blowing things being built on web3, like https://mycharacter.ai/ or https://antefame.com) It's like trying to decide if you should invest in a fancy new juicer or just stick with your trusty old blender. A very thorough analysis of the situation here: https://luttig.substack.com/p/is-ai-the-new-crypto

WORKFLOW

• Did someone say they're looking to build an automated affiliate blog? Imagine waking up every morning to a freshly brewed blog with new content, affiliate links and all that good stuff. It's like having a personal blogger that never sleeps (link)
• Ben at Ben’s Bites has ?been busy as a bee building some sweet stuff using Zapier and Open AI (he’s also a wizard over at Zapier). And what's he been building you might ask? Well, he's created a lead analyzer workflow! It's like having a personal assistant to go through all your leads and tell you which ones are worth your time. It's like having a crystal ball for your business. So, hats off to Ben for his amazing work.https://twitter.com/bentossell/status/1617580011896311808?s=20&t=JtmjV2Y3iQT2_VJt_HgxjQ
• And on that note, drumroll please...I am thrilled to announce that I am currently brewing up something special in my lab. Introducing the GetInference Academy, where you can learn how to build AI tools for all your marketing needs! From automating email campaigns to creating chatbots that can charm your customers. The academy will be ready for enrollment in 4 weeks and it's going to be membership-based, but don't worry, we'll still have a few free tutorials for those on a budget. So, stay tuned folks.

TOOLS

You may have noticed that I've been taking it easy on spamming and haven't been bombarding your inbox with notifications every time I add a new product. I mean, who needs more noise in their lives, right? But if you're a glutton for shiny objects and still want to receive daily alerts, hit me up at [email protected].

And without further ado, here's a handpicked selection of my latest and greatest tools:

• Vivid - Click on your app. Edit with AI. AI code generation for the first 80%, styling tools for the last 20% (link)
• Banana – Banana provides inference hosting for ML models in three steps and a single line of code. Deploy models to production faster with their serverless GPUs than developing the infrastructure yourself (link)
• Eleven Labs - Generate top-quality spoken audio in any voice and style with a multipurpose AI speech tool. The deep learning model renders human intonation and inflections with unprecedented fidelity and adjusts delivery based on context (link)
• Automata - Automata helps founders, marketers, and writers turn blogs, videos, and PDFs into content for their social channels, email campaigns, and websites. Squeeze every bit of value from every piece of content you already have (link)
• Marketing Blocks AI – Whatever the business niche & requirement, it creates marketing assets to fit the bill (copy, design, video, graphics, etc) …so similar to the work of expert marketers that it is impossible to tell the difference they say ! (link)
• Spatial AI - The Spatial Labs website provides a suite of tools for analysing customer behaviour using data from social media, mobile devices, and web activity (link)
• Briefly – Write better briefs with AI (link)

LEARN

• How would you give AI eyes? Check this YouTube video about GPT-3 and Computer Vision (link) https://youtu.be/PlvYNygLRIU
• Do you want to deploy a bot for your customer service? If so, ?how would you calculate the ROI ?

This calculator (link) https://masterofcode.com/blog/top-chatbot-analytics-tools provides a detailed report on your potential service cost savings, based on your current state with human live agents or call centers. Looking at the current state of the global chatbot market, the average ROI can be up to 1,275% for support cost savings. For healthcare and banking agents, the cost saving was increased from $0.50 to $0.70 per interaction. To calculate your anticipated chatbot’s Return on Investment, you need to understand your current state of call center resources: how many agents you have and their salary, how much time they spend on average on each ticket, and how many you have per month. Different chatbots types provide various automatization, for instance, handover for a live agent, FAQ automation bot, or Conversational AI solution with integration will reflect different chatbot ROI picture.

Read more at: https://masterofcode.com/blog/top-chatbot-analytics-tools

• Last week Eric Groza has been using AI to generate brand collaborations, such as Patagonia and IKEA. Check the process : He believes that AI is a great accelerator for the process, but it still requires knowledge of what you want. He suggests that these two companies could collaborate on a limited-edition collection of eco-friendly home goods and outdoor gear to promote sustainable living. Additionally, he proposes West Elm and Stella McCartney as another potential collaboration. Lastly, he suggests Athletic Greens and Louis Vuitton as another possible collab.

Takeaways:

1) AI can be used to generate brand collaborations.

2) Collaborations between brands can highlight their shared values and explore new territory.

3) Eric Groza suggested West Elm and Stella McCartney, Athletic Greens and Louis Vuitton collaborate.

Counter-Arguments:

1) AI may not always be the best way to generate brand collaborations.

2) Not all brand collaborations will be successful or beneficial for both companies involved.

BUILD

• Built a Trading bot with ChatGPT?! ??

https://www.youtube.com/watch?v=fhBw3j_O9LE

• Giving An Old Typewriter A Mind of Its Own With GPT-3 | Hackaday

https://hackaday.com/2023/01/15/giving-an-old-typewriter-a-mind-of-its-own-with-gpt-3/?

• Chat with ChatGPT on your phone is magical. We had one version powered by curie with short (~500ms) lag and it was totally unlike Siri or Alexa; it was like talking to a person. But DaVinci was needed for consistent good inference, and multi-second lag takes away that magic: ?https://twitter.com/johnvmcdonnell/status/1615440830415929346

What are you building?

If you're using AI in your work or projects, I'd love to hear about it! Please reply to this email and let us know what you're up to. We may feature your work in our newsletter: [email protected]

NEWS

• Microsoft has announced the general availability of Azure OpenAI Service, which will allow businesses to access the most advanced AI models in the world, including GPT-3.5, Codex, Embeddings, DALL?E 2, and soon ChatGPT.
• Hot from the press : Fiverr Launches New Categories as Searches for AI-related Services Increased over 1400% (link) ?https://martechseries.com/predictive-ai/ai-platforms-machine-learning/fiverr-launches-new-categories-as-searches-for-ai-related-services-increased-over-1400/
• Hot from the press : Ninety-Two Percent of Organizations Think They Need to Do More to Reassure Customers About How Their Data Is Used in AI, New Cisco Research Finds (link) https://martechseries.com/predictive-ai/predictive-marketing/ninety-two-percent-of-organizations-think-they-need-to-do-more-to-reassure-customers-about-how-their-data-is-used-in-ai-new-cisco-research-finds/

WRAPPING UP

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Share our AI for Marketing with a friend or colleague, and invite them to subscribe?here (link) https://getinference.beehiiv.com/

Invite them to sign up to the AI Radar here (link) https://airadar.getinference.com/

Thank you for reading!? ??