The Forge September 2024 - Tired of Herding Cats for Team Photos? Let AI Do It
Rounding up your startup team for headshots? Not easy. Between launching products, coordinating remote schedules, and getting everyone to show up looking presentable, a photoshoot is a headache. Thankfully, AI is here to help you…in theory.?
We decided to give AI-generated headshots a spin, and while we’re happy with the end results, let’s just say the journey to get there was... interesting. But fear not. To help you find the right tool and get the best results, our Senior Designer Meghan Jordan and Content Marketing Manager Ashley Przybyla have compiled their tips (as well as our team’s best outtakes) in this useful guide:
Prepare for the Funding Announcement Crunch
Sharing funding news is going to be even more competitive in Q4 2024. Here’s when to announce.
Account-Based Advertising on a Startup Budget
By Alastair Nee
Get the inside track on our method that makes account-based advertising accessible and affordable, even on a startup budget.
Firebrand Turns 8!
Amidst a particularly tough year for startups, Morgan shares his reflections on the past eight years and his optimistic outlook for what’s ahead.
From celebrating another exciting Firebrand milestone, to exploring alternative leadership styles, to leveraging AI for networking, to crafting compelling copy and so much more, there's loads of great insights to FALL into from September's podcast episodes. FiredUp! has all you need to know — in 60 minutes or less.
Ep. 52: Lessons From a Year of Podcasting
Morgan McLintic , Nicole Pytel , Ian Lipner , and Chris Ulbrich celebrate one year of FiredUp! by reflecting on the journey and what lies ahead in the podcast's future.
Ep. 53: Setting Up a Fractional CMO for Success with Jessica Zall
Jessica Lyn Zall shares actionable steps you can take right now to effectively find, onboard, and get the most from your fractional CMO.
Ep. 54: How AI Can Power Personal Connections with Dave Sifry
Dave Sifry joins us to discuss how Warmstart.ai uses AI to maintain professional connections in an authentic way.?
Ep. 55: How to Improve Your Copywriting
Morgan McLintic , Nicole Pytel , and Ian Lipner detail some different approaches you can take crafting writing content and share tips for becoming a more interesting, succinct, and effective writer.?
California is in the process of passing over 40 new bills tackling top AI issues. Though a controversial safety bill that would have "laid the groundwork for how AI is regulated across the US" was vetoed, this could still be the beginning of the end of the Wild West of AI regulations. Marketing teams should focus on establishing their own internal guidelines for governing AI use in the meantime.
A new report found that YouTube is the second-most popular channel for product research among non-Gen Zers, so don't underestimate the power of video in your content marketing strategy.
In a big move for EEAT, Google now highlights content creators as trusted sources in search results. The search giant is increasingly focused on spotlighting content from trustworthy entities, which is good news for your thought leadership strategy.?
Figma unveiled its post-Adobe breakup makeover with a colorful rebrand, highlighting the value of leveraging your visual brand identity to connect with your audiences.
Hotel Engine 's origin story and its rebrand as Engine made headlines in Fortune ... VirtuousAI shared its guide for business leaders looking to accelerate AI adoption... SecurityWeek spread the word about? Acuvity emerging from stealth with $9 million in seed funding... A Perceptyx survey shared in HR Brew found that 72% of employees work while on PTO... Launch by NTT DATA provided strategies for building an accessible future in the private sector with ITPro...? CrashPlan 's CISO was named as a featured speaker at ITBrew's upcoming cybersecurity event... Human Interest research shared in FinancialPlanning can help employees avoid retirement planning decisions they'll regret... Amount published guidance for securing more consumer deposits through better lending... and Firebrand Communications was named as a finalist in the PR: B2B category of The Drum Awards for our work with? Perceptyx .
It's Our Birthday, But YOU Get the Gifts!
We're celebrating our 8th birthday and to say thanks for all the support, we're offering 50% off in the Firebrand Store with promo code FIRE8RAND (that's Firebrand with an 8 instead of a b. See what we did there?)
That's all for this month! To discuss how we can help you crush your marketing goals, get in touch with our team.
Firebrand - PR and marketing agency for tech startups
5 个月Lots of great advice, industry news to follow, the bizarre out-takes from our AI headshots and new merch. Best edition of The Forge I've seen in weeks.