The Forge June 2024 - Marketers in Pursuit of Peak Efficiency: New Data

The Forge June 2024 - Marketers in Pursuit of Peak Efficiency: New Data

Startup marketing is demanding and ever-evolving. There is always something more we can learn from each other — but it’s not always easy to gauge where others are having success, or to understand the challenges they face.

So let’s fix that! For our new research report, The Startup Marketer Outlook, we surveyed 250+ senior marketers from both early- and late-stage tech startups from across the US. We’ve crunched the numbers and designed them up into a 22-page report that will help you benchmark yourself against your peers. It not only looks good, it does you good! And it’s free so give into your FOMO and feel good about how you’re doing, give yourself some inspiration for the catch-up work and hopefully spark some new ideas.

Dive Deeper Into the Data

FiredUp! Ep 40: Startup Marketer Outlook

Morgan McLintic and Nicole Pytel share some interesting findings from the report and what this means for startup marketers going forward.?

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AdQuick Madvertising Podcast

Morgan McLintic and Adam Singer discuss the state of tech and startup marketing, Silicon Valley cycles, AI, and more.

Watch here


FiredUp! Ep 42: Startup Marketer Outlook Deep Dive

We gathered the whole FiredUp! team to dig even deeper into the data from our Startup Marketer Outlook.

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SEO and Content Marketing: A Multiplier Marketing Match

By Shane Jordan and Ashley Przybyla

Content may be king, but SEO is its right-hand man. Here’s how startups should combine them for maximum impact.

Read more


8 Simple (But Effective!) Ways to Navigate Gemini in Gmail

By Nicole Pytel

Google's Gemini officially landed in inboxes this month. How should you adapt your email strategy?

Read more

From developing a better understanding of buyer behavior to forging stronger relationships with clients, there's a lot to learn from the FiredUp! podcast this month! Dive into this month's episodes to get all the insights you need in 60 minutes or less.


Ep. 39: Looking Inside the Dark Funnel with Josh Grose

Josh Grose joins us to discuss the “dark funnel’s” impact on buyer behavior, marketing, and sales strategies and provides insight that might change the way we do marketing.

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Ep 41: How to Manage an Agency

The whole FiredUp! team breaks down the 7 fundamental elements that go into successful agency-client relationships and actionable steps you can take right now to foster collaboration.

Listen here

Pantone celebrated Pride Month with an article showcasing the role of color in drag artistry... Human Interest is one of Fortune's Best Places to Work in the Bay Area...? CrashPlan ?ranked on TechRadar's Best cloud backup of 2024... Perceptyx 's workplace loneliness study got a shout out in Fortune... Amount launched the Beginners Guide to Digital Transformation in Banking... FranShares ' CEO was a featured expert in The Food Institute's top casual dining restaurant breakdown... Launch by NTT DATA 's mission to accelerate accessibility in the public sector was featured by American City & County... and Bearing AI 's CEO discussed ongoing maritime shipping disruption in Ship & Bunker.

Morgan McLintic

Firebrand - PR and marketing agency for tech startups

8 个月

Great to see startup marketers are ahead of target and feeling good at H2. There are some great stats in the report about the initiatives they are investing in, and the challenges they are facing.

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