The Forge February 2025 - Exclusive Google Ads Benchmarks for Tech Brands
Every time you describe your paid media efforts to your boss, board, or investors, you get the same question: “Is that good?”
You’ve got the trend metrics, but you’re missing the context. How do you stack up against the competition? Are you overspending? Underperforming? Crushing it without even knowing?
Our deep dive into Google Ads has the benchmarks you need – including exclusive data from our eight years of running ad campaigns for tech brands just like yours:
How to Build a Thought Leadership Campaign
By Lucy Allen
Steal the spotlight with a six-step thought leadership blueprint for campaigns designed for maximum impact.
The Good, the Bad, and the Ugly of ChatGPT for Content Creators
Explore AI’s tell-tale writing quirks, smarter ways to use ChatGPT, and the fine line between helpful and risky AI-generated content.
Answers to Your Biggest Startup Marketing Questions
Get expert insights into market research, landing page fixes, attribution, and navigating media interactions.
The Biggest Reasons for Client-Agency Breakups
It can be emotional, complex, and challenging for everyone when clients end their relationship with an agency, so we broke down why these breakups happen.
How to Create an Irresistible Pitch
It can be emotional, complex, and challenging for everyone when clients end their relationship with an agency, so we broke down why these breakups happen.
?? Picnic Corporation 's CEO described the lingering -- and unprecedented -- safety threats to insurance executives in an interview with Property Casualty 360
?? Perceptyx discussed how to diffuse political disagreements in the workplace with WorkLife and DEI change management with Charter
?? Emburse explained how to make faster data-driven decisions, then shared its AI-driven success stories. It also detailed how it's upskilling workers to be GenAI experts, which is great timing given the launch of its new AI product
?? IronYun 's new CEO appointment made headlines in Security Info Watch
That's all for this month! To discuss how we can help you crush your marketing goals, get in touch with our team.