The Forge December 2024 - How to "Sleigh" Startup Marketing in 2025
End-of-year reporting, budget blues, and website traffic that isn’t even human. You’ve got a lot more than Grandma’s fruitcake on your plate. While we can’t tell you what CTA will resonate best with an AI agent, we can help you tackle the big stuff — like generating more leads, building brand awareness, and making the most of your product launch.
After eight years in the trenches of startup marketing, we’ve honed solid strategies for your toughest challenges. Now, we’re wrapping them up and sliding them under your tree. Let’s finish the year strong and unwrap some proven marketing magic.
SEO & PPC: Multiplier Marketing at Work
By Shane Jordan
Discover how the two can work together to improve each other's performance.
Best Practices for Canonicalization in SEO: A Complete Guide
Overlooking canonical tags can drag down your website's rankings. Learn how to use them the right way.
How to maximize your VC relationship, the complex demands of being a CRO, and the elimination of a major PR metric - we covered it all on our podcast this month. Get all the insights in 60 minutes or less.
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Ep. 65: Working with Your VC with Nate Martins
With nearly 11% of all deals closing in December, it's critical to know how your VC can play a huge role in your marketing and PR strategy. Nate Martins shares his insider’s perspective on how startups can leverage their VC relationships to maximize the impact of their funding news.
Ep. 66: The Changing Role of the CRO with Daniel Rock
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock , a two-time CRO himself, discusses a CRO's many responsibilities, from adapting to shifts in buyer behavior to fostering a collaborative go-to-market team culture.
Ep. 67: Agency Mergers, TikTok Ban, SORA
Oh my! There were some giant news developments this month. What do they mean for your startup? Morgan McLintic , Chris Ulbrich , Ian Lipner , and Nicole Pytel broke it all down.
Bloomberg asked Emburse 's?CFO to weigh in on Macy's hidden delivery expenses, while the CTO discussed the business case for open source gen AI with CIO and Forbes selected an article from Emburse 's CEO as an "Editor's Choice"... Human Interest discussed the ins and outs of 401(k)s? with Yahoo Finance and PlanSponsor... Perceptyx 's ?"bad boss" research made headlines in Employee Benefit News... CrashPlan discussed "rage deletion" with Canadian Underwriter, then gave InformationWeek next steps for when key IT vendors go out of business... Bearing AI 's new cargo prediction tool caught Splash 24/7's?eye...? AppOmni broke into Google's top 10 rankings for the critical keyword "SaaS security"... and PickNik Robotics released must-follow advice for robotic startups trying to gain a competitive edge.??
That's all for this month! To discuss how we can help you crush your marketing goals, get in touch with our team.
Firebrand - PR and marketing agency for tech startups
2 个月Happy holidays folks! Great edition of The Forge to wrap up the year. ??