The Forge August 2024 - Turn Big Bucks Into Big Buzz
Forget the dog days of summer — we’ve heard from a number of clients who have hot funding news to share. Not only is a funding announcement exciting, it’s a fantastic opportunity to draw attention to your company, demonstrate traction, and signal intent with a war chest of funds to deliver it. You’ll want to seize the moment in a way that’s both memorable and newsworthy, but securing coverage for startup funding is fiercely competitive. So what’s the winning strategy?
Our CEO, Morgan McLintic , has overseen more than 50 funding rounds, and he’s sharing his wisdom in a deep dive into the steps and considerations that go into a successful funding announcement:?
Dive Even Deeper
We tapped our Senior Vice Presidents of PR and Content, Chris Ulbrich and Ian Lipner , to weigh in on how to make a splash when announcing your newly raised cash in Episode 50 of FiredUp!
7 Ways to Vet Suspect Inbound Media Opps
Separate golden opportunities from garbage with these tell-tale inbound media red flags.
Applying the “BRAVING” model to Brand Trust
By Ian Lipner
Break down the concept of trust into these 7 elements to build stronger relationships with your customers.
Summer may be winding down, but things are just ramping up in the world of startup marketing! Set yourself up for autumn success with our expert guests' advice for scaling your startup, getting started with ABM, exploring new use cases, and avoiding burnout — all in 60 minutes or less.
Ep. 47: How to Take Your Startup to the Next Level with Michelle Denogean
Michelle Denogean joins us on the podcast to discuss strategies for scaling your startup, building a balanced team, and more.
领英推荐
Ep. 48: Getting Started with Account-Based Marketing with Ajay Khanna
Ajay Khanna shares his insights for navigating the complexities of ABM, especially for early-stage startups.
Ep. 49: Unlocking New Use Cases with Neha Bajwa
Neha Bajwa takes us behind the scenes of how Neo4j successfully unlocked a new use case by expanding into the world of generative AI.
Ep. 51: How to Avoid Burnout with Morgan McLintic
Morgan McLintic shares his personal experiences with burnout and offers practical strategies to avoid it.
Google made another core update to promote quality content. It'll to take a month to fully roll out, so in the meantime, consider rewriting or restructuring your content to make it easier to read and navigate.
Starbucks spiced things up by appointing a new CEO. When announcing a major leadership change, transparency and communicating the 'why' of it all are key.
In a move no one wanted, Meta shut down its misinformation tracking tool CrowdTangle. Trust and credibility are about to become more important than ever. Make sure your marketing and thought leadership efforts properly position your brand as a reliable resource for your audiences.?
This campaign proved that sometimes the best way to make it to the big leagues is to spread out your marketing spend across smaller, strategic, and impactful methods.
Amount raised $30 million in equity funding to further expand its reach in the banking and credit union sectors... Human Interest made AlleyWatch's list of the 13 Largest Global Startup Funding Rounds and weighed in on the SECURE 2.0 Act in U.S. News & World Report...? FranShares inspired a discussion about investing for Gen Z and millennials on TechCrunch's Equity podcast, and its CEO was quoted in a Fast Company article about why some fast food franchises are more successful than others... Datanami spread the word about? TiDB, powered by PingCAP 's upcoming?HTAP Summit... Emburse 's CEO was spotlighted in a Korn Ferry special feature article likening CEOs to champion competitive athletes...?and Perceptyx shared its expertise in manager effectiveness in Fast Company, and its research provided a new perspective on 'quiet vacationing' in HR Dive.
That's all for this month! To discuss how we can help you crush your marketing goals, get in touch with our team.
Firebrand - PR and marketing agency for tech startups
6 个月Lots of great stuff in here. LinkedIn's auto suggestions are a little more reserved - starting with 'Useful tips' or 'Very helpful' or perhaps the more enigmatic 'I agree'.