Forevermark’s New Campaign

#BetterHalfWithinMe 

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

The campaign includes a film and will utilize national media channels such as TV mainlines, set of print and outdoor ads, digital display, social media, radio channels, and in-store. The campaign will debut on TV with 30 and 50 second commercials, to be screened on 15 September 2018. The TVC will be shared on social & digital with shorter edits.

Through extensive research commissioned through Kantar IMRB it was found that Indian women are slowly evolving the meaning of femininity by combining...Read More: https://gjtownindia.blogspot.com/2018/09/forevermarks-new-campaign.html