FordeBaker June Newsletter
FordeBaker
Full-service Amazon & TikTok Shop consultancy. Turning Brands into Marketplace Best Sellers
Welcome to the June edition of the FordeBaker newsletter!
In this newsletter, we’re curating the latest industry trends, insightful strategies, and expert advice to help you navigate the dynamic world of Amazon, eCommerce, and TikTok Shop. From new advertising features and impactful metrics to exciting client updates and internal achievements, we’ve got everything you need to stay informed and ahead of the curve.
Let's dive into this month’s updates!
Amazon Business Continues to Grow
Amazon Business, launched in 2015, reached $35 billion in annualised sales in 2023, becoming one of Amazon's fastest-growing ventures. Serving over 6 million customers, it caters to businesses and organisations with a wide selection of products and competitive prices. It is used by 96 of the Fortune 100 companies and integrates with over 100 procurement, payment, and ERP systems. Available in the U.S., Canada, the UK, and Germany, it also supports small and diverse businesses, connecting them with larger clients like the U.S. Air Force. Read more
Boost Posts into Sponsored Brand Ads
Brands can now boost their top-performing image and vertical video Posts through Sponsored Brands ads at no additional cost. This feature allows brands to utilise tested creatives without pre-testing them in ads and includes an AI option to adjust creatives to meet ad requirements. Currently available only in the U.S. Read more
New Ad Console Feature
A new Ad Console feature now allows advertisers to view total (gross sales) by ASIN directly, eliminating the need to go to Business Reports. The feature provides data such as ASIN and SKU info, product name, product image, stock status, eligibility status, and advertising status, helping advertisers easily assess bestselling ASINs, ineligible products, stock status, and compare ad sales to total sales.?
New Store Metrics
You can now view your store's average bounce rate, average dwell time, and new-to-Store visitors. These metrics are crucial for optimising store performance, indicating shopper interaction, time spent, and new visitor attraction.?
Product Advertising Recommendations
New recommendations for product advertising suggest which products should be launched with SP, SB, or SD ads. For Sponsored Products, there is an option for launching preset ads with auto-populated settings and estimated performance data. Settings are tailored based on historical campaigns for similar products.?
Climate Pledge Friendly Impact
A review by Momentum Commerce revealed that having a 'Climate Pledge Friendly' Badge on listings significantly impacts weekly revenue, varying by category but showing impressive increases. Categories like Patio, Lawn & Garden saw a 77.4% increase, while even smaller categories like Beauty & Personal Care saw a 1.5% increase. Read more
Q&A = Improved Organic Rankings
Using Q&A and competitor reviews can improve your product's organic rankings. By pulling top questions from competitor products and ensuring they are asked and answered in your product's Q&A section, you can boost visibility and ranking. Read more
Coupons Boost Product Visibility
Offering coupons on Amazon US significantly boosts product search visibility, leading to a 17.2% increase in weekly organic page one search appearances. Read more
TikTok Photo App
TikTok is introducing a photo app, lowering the barrier for brands to create content. By posting photos to the carousel, brands can increase reach and engagement. Read more
TikTok Shop Webinar via Merchant Spring
Learn the benefits of launching on TikTok Shop, from increased brand awareness to effective budget strategies. The webinar discusses how TikTok influences Amazon sales and provides insights on advertising costs and KPIs. Watch here
领英推荐
Amazon Cost Cuts Drive Operating Margin
Amazon's operating margin has jumped past 10%, topping a prior high of 8.2% in 2021. The company is cutting costs while growing revenue in higher-margin businesses like Amazon Web Services and the advertising division. Read more
Retail Media Revolution
The 2024 advertising landscape is being reshaped by consumer behaviour changes and technological advancements. Retail media is a key growth area, but its expansion presents challenges. Brands must adapt to new trends and technologies to capitalise on retail media's potential. Read more
New Self-Serve Tool for Size Charts
Amazon's new size chart self-serve tool allows brands enrolled in Brand Registry to easily add size charts to their products. Features include refining existing charts, using templates for new charts, and applying charts across multiple ASINs. Read more
Prime Day 2024
Prepare for Prime Day 2024 by ensuring FBA inventory arrives at Amazon fulfilment centres by the specified dates (June 28, 2024, in the UK and June 20, 2024, in the US). Amazon's Prime Day Readiness Guide can help improve consideration, conversions, and loyalty. Read more
New Client Alert
We are thrilled to welcome our new client, Recover Ice Baths! Founders Sam and Oscar are set to make their mark on the US market after a successful run in Australia. Read more
Hiring at FordeBaker
We're hiring! If you know someone passionate about beauty brands and strategic account management, get involved and link them to our job posting. We're looking for someone with Amazon expertise eager to expand into TikTok Shop. Read more
Case Studies
We’re proud to showcase our latest case studies:
Despatch Cloud Webinar
Our founder Tom was the featured guest in the Despatch Cloud webinar "Supercharge Your Marketplace Sales", discussing how to elevate your Amazon strategy and leverage TikTok Shop. Listen in full here
Living the FordeBaker Life
We're celebrating company culture with #FordeBakerFriday takeovers, where colleagues share their experiences. Check out the first two takeovers from Alice and Dale.?
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