Foot in the door with media

Play podcast: https://soundcloud.com/user-640791704/rachael-ferguson

As we draw a close to 2020 there will be people who will be just limping to the line and those that are looking back on a very successful year. Our expert hasn’t had it all her own way in that she was about to launch globally her products when the pandemic hit. This was the moment like any good business leader had to take a step back and recalibrate the company approach.

Rachael Ferguson is the CEO of Synxbody a business that was forged by this podiatrist with products that have been designed to be additional support for your feet. Two of her notable accolades in recent times has been a Channel 10 Shark Tank winner with multiple sharks making bids. More recently a Business News 40 under 40 winner along with the top gong First Amongst Equals to round out this unusual year.

“Pause, stop and reflect… and then pivot” Rachael says, and this is almost the message of the year.

This outstanding entrepreneur shares her story and how the media has played a role in building her business. The feet and the foot affect the whole body and it all starts there. Every health issue potentially starts from your ability to having healthy feet. The reason we like this is that while the focus is quite niche the application of the narrative is quite broad. This is such an important message to any expert that is looking to be successful in telling their story.

Radio and podcasting are the preferred media of Rachael of all the mediums out there. A self-described chatterbox who loves the longer form of communication and you will hear this in the podcast. A natural communicator with a passion for her industry that she admits isn’t the sexiest of topics but makes it more than interesting. The health and business stories that this expert has are broad and deep. 2021 is going to be big year for Rachael who has already got her foot in the door with media.