The Foolproof Way To Improve Your Marketing Copy

There is one startlingly simple and obvious thing you should do before you write marketing copy.

But very few people do it, including copywriters.

Actually, it’s two things:

1. Write down all the reasons why someone would buy your product or service
2. Write down all the objections someone could have to buying from you  

Then, when you write your copy, look at the lists you’ve written down. To succeed, your copy must list all the reasons for buying. And overcome all the objections.

Do this properly and you put yourself in a very powerful position, as there is nothing your potential customer is unsure about. And that, I promise you, will lead to many more sales.  

I hope this helps. 

Martin Sayers is a UK copywriter and owner of copywriting agency MSCopy. You can read more like this by signing up to the free MSCopy monthly marketing tips.