Fooled by AI: How technology is tricking even the experts
Christian Guthier
Advocate for change | Creative communicator | Energised by impact
Do you pride yourself on being able to spot a fake from a mile away? Well, brace yourself, because the latest advances in Artificial Intelligence (AI) technology may just be able to fool even the most seasoned of experts.
AI, specifically machine learning and natural language processing, is now able to generate text, images, and audio that is indistinguishable from that created by humans. This technology, known as "deepfake," has the potential to revolutionize the way we consume and create content, but it also poses significant risks for misinformation and deception.
One example of this is GPT-3, a language model developed by OpenAI. It has the ability to write coherent and convincing articles on a wide range of topics, from finance to fiction. The model has been trained on a vast amount of text data, allowing it to mimic human writing style and language patterns. In fact, it is so good that some experts have been unable to distinguish between articles written by GPT-3 and those written by humans.
Another example is the use of deepfake technology to create realistic-looking videos of people doing and saying things they never actually did. This technology has been used to create deepfake videos of celebrities, politicians, and even everyday people, with potentially damaging consequences.
As AI technology continues to evolve, it is becoming increasingly difficult for the average person to spot a fake. Even experts in their field may struggle to distinguish between real and fake content, leaving us all vulnerable to misinformation and deception.
The question is, how can we protect ourselves from being deceived by AI-generated #deepfake content? One solution is to rely on fact-checking and verification tools, such as those increasingly offered by news organizations and social media platforms. Another is to approach all content with a healthy dose of skepticism and critical thinking – which in all fairness, you ought to be doing these days anyway.
However, as AI continues to advance, the line between real and fake will only become more blurred. So, be prepared to be fooled, even experts can be deceived.
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