A fool-proof guide to Live Streaming Personal or Business Brand

Introduction - Live streaming has plunged dramatically since the pandemics of 2019. It is becoming the most convenient, cheapest way of communicating, sharing knowledge, and building a brand.?

Live streaming is an excellent tool for brand building. Taking live streaming content as a whole, the total number of hours watched across all streaming platforms as of Q2 2021 was 8.99 billion.

Live video is expected to grow 15-fold by 2022 and reach 17% of internet traffic.

According to Fortune, Livestream shopping was one of the hottest trends to emerge from a pandemic-scarred 2020.

According to Wikipedia, Livestream shopping is used by brands to promote and sell products through live streams on digital platforms, often in collaboration with influencers.

What is live streaming?

According to Wikipedia, live streaming is streaming media simultaneously recorded and broadcast in real-time over the Internet.

How is going live different from posting a video?

You are creating a recorded version and sharing it with people. When you go live, people love to interact with you, where people can talk to you one-on-one rather than just following, commenting, and replying, which people sometimes like to avoid.

Things to keep in mind while live streaming.

• Find a purpose for going live.
• Try to be authentic
• Remember, it's okay to be vulnerable,
• You need to know that you need to handle trolls.
• Focus on adding value.
• Practice drill before going live: you can script your live sessions if you do not want to miss any crucial points. Read the script, practice it and then go live.
• Don’t create your live sessions just with one focus.

Here are 7 Powerful Benefits of Livestreaming for you and your brand

1.?You can go live anytime.

You have the flexibility over time here if you want to share something urgently, any news, and you do so by going live and instantly making that update.

Global Companies choose to go live in different time zones suiting the audience timings.

2. The best method to build connections & impact the audience

Live streaming sets the environment of having face-to-face conversations. In articles blogs, the face of the creator is hidden. The audience does not get connected easily.

In live videos, human interaction is included, and people react with emotions.

Companies use Livestreams to connect with the audience & create impact.

3. The Cheapest

Live streaming saves the time and effort of hosting live events. Companies use live streaming for building customer relationships and training their employees. Influencers use live streaming to promote., build brands, and establish connections with the audience.

Businesses are awakening to the concept of cheap-fast-viral branding & promotions using Live-streams.

4.?Offers Real-time interactions

Live streaming is also famous for hosting classes and training sessions, as they promise interactions with the audience in real-time. Any query can get solved at that moment only when it is raised.

Ed-tech companies like Mentorkart have plans to use live-streaming heavily for their audience.

5. Extremely Productive

It saves the time of commuting, setting the place to meet. It is a human tendency to build informal connections, which usually diverts the audience from the live session.

In live-streaming, the primary focus of the audience stays on the event. People can effectively deliver their presentations and can be maximum productive.

Companies or businesses are able to close great deals during live streaming.

6. Grows an audience

Live-streaming allows those users to take part who wouldn’t have if you hosted it somewhere else. It gives people the liberty to attend the events without losing the comfort of their homes.

7. Can be repurposed

You can use the recordings of live videos in many ways. You can make short clips of each piece of information and post them. It will allow you to get a new audience without creating new content.

You can also make blogs, articles, and FAQs from the same video.

For example, this is the article from my masterclass live-streamed a few months back.

Answer important questions about Live Streaming

After understanding the 7 powerful benefits of live streaming, let’s know the procedure of going live. To go live, you need to answer some questions, such as

• What?
• Where?
• Why?
• When?
• How?

We will start with the first one, i.e.,

• What is Livestream according to you?

First, you need to define what you understand by live-streaming or going live. Going live on your chosen social media platforms means selecting social media platforms to interact with followers, connections, or the public in a brief span for a specific purpose.

• Why do you have to do Livestream?

Following the what, now you need to define the why of your Livestream. Live streams help you interact in smaller or bigger groups with people you want to communicate, add value to, or impact lives with your insights, discussions, ideas, or experiences. You need to have a specific reason to share a piece of particular knowledge with them.

For example, you may want to share the strategies for getting the next level opportunity?

1. How it helped you get the opportunity.

2. It will help them figure out their circumstances and get the right opportunity.

3. It will boost them or inspire them.

Either you want to share some tips and techniques, train them, educate them, or share the knowledge about your products and services.

• Where do you host Livestream?

Now you need to answer where you want to go live. What platforms are there on which your target audience is available, and you can interact with them?

Mr.X asked me, Divya. Does the selection of platforms affect the reach in the long term?

Of course, there are different platforms for different kinds of audiences.

There are various social media platforms you can choose from, like Facebook, Instagram, LinkedIn, etc.

• Linkedin is for professionals, coaches, and founders;
• Twitter is for social, political, athletes or celebrities, whereas
• Instagram is for brands and youth, and
• Facebook is for the public.

How do you go live?

How do you go live? The basic idea of going live is how? Plan and prepare in writing - preferably a triggering problem, case study, FAQ or helping meet their aspirations.

When you write, you get more clarity, and a lot of ideas come to your mind. By writing, you become more apparent.

You need to decide the platforms, the target audience, time, purpose, everything. Determine whether you want to solve their problems, mentor them, or train them. Choose a platform, inform the audience, broadcast, engage, repurpose and reshare the short clips.

When should you host a Livestream?

You also need to focus on the timings of the Livestream. Based on the viability of both,i.e. You and your audience, timings are crucial- choose them wisely.

Many companies have come forward to build their brand using the power of live streaming like Cosmopolitan, Nestle, and many more. After you get the hint of what live streaming is, how you do it, how it is different from posting videos. You can easily go ahead and Livestream your shows, business, or content.

What do you think about it? Share your thoughts in the comment section below.

Summary - In today's detailed article I shared with you all the important aspects of live streaming.

About the author - Divya Shlokam is an award-winning content marketing agency owner and a top CXO coach from India. Her agency creates some of the best pieces of content today on the internet ghostwritten for her top leadership clients. She can be reached out for personal branding, content marketing, social media, and other needs at [email protected]

? 2022 Divya Shlokam