Foodservice Sales - Putting the framework together for a 30 day/60 day/90 day/6 months business plan at 2nd interview

If you are fortunate enough to progress to second interview for a regional Foodservice sales position then it's likely that you will be required to put together a presentation.

The most common Presentation title is to put together a plan of how you would be successful in the role you are applying for should you be selected.

Titles can vary from interviewer to interviewer but it's commonly known as putting together

" A 30 Day/60 Day/90 Day/6 Months Business plan"

 I have already published a previous article in regards to the framework and aesthetic approach to putting a Powerpoint interview presentation together.

Midas Foodservice - How to bring your Powerpoint presentation to life at 2nd interview stage

The following article is more directed around the aspect of content and how to break down your plan to present yourself in a way where the interviewer can clearly see how the structure you would adopt in order to be success.

Below is an example of a framework which is based around a Business plan for a Regional Foodservice role.

It's deliberately word/content based as opposed to using pictorials and smart art - as these should be bespoke to you and to inject your own personality and style into as opposed to borrowed from others - The video format allows it to be played and paused accordingly on each page.

For the PDF version, please message me and i happy to forward it to you if you feel it may of benefit in any way.

Timescales of your business plan (i.e. whether 30 day or 6 months) will effect the content itself, but shouldn’t massively effect the framework of the content as the thought process and break down is fairly similar across all timescales.

For a Regional Foodservice position structure of your presentation should cover the following areas

Fact finding/Initial preparation

• Ensuring you have the initial knowledge to understand the products and services you are selling and empowering you to make strong, credible initial contact with clients and decision makers
• Ensuring that you fully understand your account/customer base before even considering making a call or initial contact, so that you have a strong overview of your area and the history of individual clients.

Again this will make your first contact more researched, credible and effective but also ensure that your initial journey planning is more strategic and less scattered.

Implementation

• Putting your initial journey plan or call cycle together
• The initial meeting with new clients/customers and having a strategic blue print to what you are hoping to achieve and how

Follow up

• What the next stages will be after the initial contact and how do you use the findings of your initial course to build up further sales growth and pipeline.

New Business

• How you are going to interject new business into your plan including your strategy, types of accounts and possibly even examples or targets

Quantifying success

• What success would look like after the designated timescale

Why you?

• Highlighting and reconfirming why you would be ideally positioned to be successful in carrying out this business plan.

Obviously aspects would be slightly different for an interview for a Foodservice Manufacturer against as Foodservice Wholesaler or for a BDM role against more of an account management role - but the framework and thought process remains fairly similar.

For NATIONAL ACCOUNTS level candidates, you may include other more detailed areas which can be relevant to this level of presentation including

• Developing business via effective NPD
• Influencing at various decision maker levels within an account (i.e. buyer, NPD, wholesale sales teams)
• If working for a Foodservice Manufacturer, your touch points with wholesalers and balance between work with end users (push and pull)

Like all examples/templates - this is a guideline to the core framework, and depending on individual experience and injecting your own ideas/personality it can vary for candidate to candidate.