Foodservice Rebate Effectiveness
Esrock Partners
Connecting food companies to their target audience in new and different ways.
Rebates are an essential sales tactic to incentivize trial and repeat purchase within foodservice. According to our industry partner, Matt Kenny , Vice President of Business Development at VP Demand Creation Services, a traditional cash rebate is a very powerful incentive, especially in times like now when costs are rising. When it comes down to it, factors to consider for a successful rebate include:
Additionally, when comes to the user experience of rebates, it's important to make sure the terms and conditions are simple and straightforward and to give multiple submission options—mail, email or proprietary rebate platform. As digital submissions continue to increase, it's important to consider an online platform like?Rapid Rebate. (Contact Matt Kenny if interested in learning more!)
Let us know what you have found is an effective rebate offer in foodservice!
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