?? Food for Thought - 12th July 2024
Dawn Gribble
?? Hospitality Marketing Expert | MIH | MCIM | Founder HospitalityMarketingHub.com ?????
Welcome to this week’s Food For Thought - Fresh F&B Trends and Innovations. I’m Dawn Gribble, your host. I'm on a mission to bring you the latest actionable insights to help you Delight Guests and Drive Growth.?
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?? Food & Beverage Trends
Choosing A Hospitality Marketing Agency: A Guide for Foodservice Businesses
As a hospitality or food service professional, you understand the critical role of effective marketing in building brand awareness, attracting customers, and driving sales. However, with numerous marketing agencies vying for your attention, finding the right fit for your business can be a daunting task. Here’s a guide to help you navigate the process and choose the perfect marketing agency for your needs.
Understanding Your Needs
A quality marketing agency will invest time in understanding your business and tailoring their services to meet your unique requirements. They won’t push unnecessary services but will instead recommend the ones that will benefit your venue the most. It’s crucial to work with an agency that is not only clear about the services they offer but also transparent about their limitations. This honesty ensures that you know exactly what to expect and can avoid potential disappointments.
Experience Matters
When choosing a marketing agency, experience in the hospitality and food service industry is invaluable.
Think of it like hiring a chef for your restaurant; you wouldn't trust an inexperienced cook with your signature dishes.
Similarly, an agency without relevant industry experience may struggle to deliver the results you need. Look for a team that has a proven track record in your sector and can demonstrate their success through case studies and client testimonials.
Quality Over Quantity
In marketing, quality trumps quantity. An agency that produces high-quality, engaging content will drive more meaningful interactions with your audience than one that churns out large volumes of mediocre work.
Seek out a team that prioritises creativity, professionalism, and engagement in their campaigns.
They should be able to enhance your brand image, increase traffic to your venue, and ultimately boost your sales.
Ethical Practices
Beware of agencies that use unethical practices like purchasing likes and followers. These tactics may inflate your numbers superficially, but they don’t generate genuine human engagement and can damage your reputation. Instead, choose an agency committed to organic growth and authentic interactions. They should focus on building a loyal and engaged customer base that will support your business in the long run.
Transparency and Communication
A great marketing agency is transparent about its past work and is willing to provide recommendations from genuine clients. This openness builds trust and ensures you have a clear understanding of their capabilities. Moreover, effective communication is essential. The agency should keep you informed about campaign progress, provide regular updates, and be responsive to your feedback and queries.
Comprehensive Services
Your online presence is often the first interaction potential customers have with your brand, so it’s vital to choose an agency that excels in social media and reputation management. Even if you don’t need every service at the start, it's important to understand what will be required as your business grows. Look for an agency that offers a comprehensive suite of services, from SEO and content marketing to email campaigns and influencer partnerships, ensuring they can support your business at every stage of its development.
Choosing the right marketing agency is a crucial decision for your foodservice business. By focusing on an agency’s experience, ethical practices, quality of work, and transparency, you can find a partner that will help your business thrive. Remember, effective marketing is not just an expense; it’s an investment in the future success of your brand. Take the time to choose wisely and reap the benefits of a well-executed marketing strategy.
Flavour Descriptors: How to Use them in Social Media & Marketing
When creating and marketing food products, understanding taste and flavour is essential.?
This guide explores the different types of taste, the importance of flavour, and how flavour descriptors can impact buyer behaviour, and includes a list of descriptive words for taste, texture, and food preparation methods to inspire your menu descriptions and marketing efforts.
Flavour plays a pivotal role in our relationship with food. It can evoke memories, trigger emotions, and influence our health and nutrition choices. Understanding and describing flavours is a key skill for marketing in the food and beverage industry.?
A well-crafted flavour profile can elevate a product, making it more enjoyable and memorable for consumers. It can also create a unique selling point, setting a product apart from competitors. It drives consumer preferences and influences purchasing decisions. The correct deployment of flavours can be used in developing new products and creating enticing menus.
Flavour is important not only for consumer satisfaction but also for product development. Food producers strive to create delicious and innovative flavour combinations to cater to the diverse preferences of their target audience.?
By understanding the importance of flavour, businesses can develop products that customers crave.
Customers today are increasingly focused on flavour trends and seek products that offer unique and satisfying taste experiences. Customers consider multiple factors, including brand ethos, methods of preparation, packaging aesthetics, aroma, texture, and flavour. The taste of a product is often the most crucial factor in determining whether customers will enjoy it.?
A well-balanced and delicious flavour can create loyal customers and drive repeat purchases. For instance, a particular ice cream brand may be known for its unique flavour, which helps it stand out from its competitors and garner long-term customer loyalty.
Flavour Descriptors
Flavour descriptors are vital in menu descriptions, product packaging, and marketing materials. They help customers visualise and imagine the taste experience, enticing them to try the product.
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