FOMO, Being There at CES and Kick-Starting 2022!

Where will you be when the excitement and opportunities launch at CES?

Where should you be? You should be at the Z-Wave Alliance booth! With mere weeks until the largest consumer electronics show kicks off in Las Vegas and rings in the new year, there is still time for you to make plans to join us at the Z-Wave Pavilion and smart home experience at CES 2022.

For the last several years, the Z-Wave Alliance and our members have created one of the show’s largest, most interactive and diverse smart home booths. This January the booth gets even more exciting with NEW products and concepts - don’t let the opportunity pass you by! Here’s just a few reasons why you want to join me at CES this year:

Quality over Quantity ?

It’s counter-intuitive, I know. We all expect attendance to be lower this January; and yet that should be good news for attendees! Those that attend or exhibit at the show this year will have a clear agenda; a business purpose, thus ensuring conversations and demos are productive, minimizing the noise and ensuring we all speak with the right customers, suppliers and exhibitors we seek and that seek us. (A side benefit is securing dinner reservations at your favorite restaurants!).

I have already attended two in-person events this fall where overall attendance has been lower; yet the quality of show attendees is at an all-time high. At the CEDIA EXPO 2021, the overall experience was that those who made the trek to the show were there on a mission. Attendees and exhibitors were ready and eager to do business, and the attendee pool represented the decision makers for their organizations. We expect the same CES experience.

The Press Will Be There – So Should You

As of today, the CES exhibitor list stands at over 1,500 and we are seeing a healthy list of more than 1,300 media and tech outlets joining the ranks to cover the full show. The media needs content: and we’re ready to provide it!

The CTA continues to add to their registered press list every day leading up to CES; with the press-corps ready, willing and enthusiastic to cover the upcoming show, and with fewer overall exhibitor distractions, the likelihood for valuable at-show media coverage increases.

With one of the largest smart home exhibition footprints at the show, the Z-Wave Alliance Pavilion will once again be a popular destination for dealers, integrators, and press eager for updates, news, and information from the smart home space.

Face-to-Face Facilitates Better Business ?????

From one organization to another, we understand. The bulk of 2020 and the entirety of 2021 have been unlike anything our industry, community, and world has encountered before. The upcoming CES represents a golden opportunity to get back to working, networking, developing new and growing existing relationships beyond the Zoom, email and text connections we’ve tired from the past 2 years. As for any health concerns, the CTA is placing a significant priority on health and safety; those that attend are required to comply. Come join us as we celebrate together!

The unique timing of CES makes it one of the best events companies will participate in to position themselves for growth in the coming year. The preverbal “kick-off” event for consumer electronics, the opportunities awaiting at CES 2022 and within the Z-Wave Alliance Pavilion at that show are plentiful.

Interested in joining us? Please contact me directly.

?Hope to see you there! Cheers,

Mitch

(BTW – This year Z-Wave Alliance members that participate in the show are far more likely to have meaningful conversations that lead to real ?press opportunities and business being done! Want to exhibit with us?)

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