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Folorunso Alakija
Vice Chairman at Famfa Oil Limited, Managing Director at The Rose of Sharon Group
Running a successful small business can feel like navigating a challenging maze, especially when it comes to marketing. With a limited budget, it can seem nearly impossible to effectively promote your business. However, with the right strategies and a willingness to think outside the box, you can turn the tables and grow your business.
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Here are some tips to help you on your journey.
1) ?????????? ???? ??????????????. It’s better to do a few things exceptionally well than many things poorly. When you focus on delivering the best possible products and services, your business will benefit from the power of referral marketing. You might be surprised to learn that word-of-mouth recommendations from friends and family can almost be as effective as paid advertisements.
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2) ?????????? ???????? ????????????????. Branding is a powerful marketing tool. Sadly, most SMEs neglect this important aspect of developing an identity for their business. When you establish a clear and consistent brand image, your business can increase customer trust, recognition, and loyalty. From crafting a unique value proposition to designing a standout logo to delivering exceptional service, branding encompasses all elements that make your business unforgettable and positioned for success in the long run.
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3) ?????? ???????????? ??????????: ???????????? ?????????? ?????????????????? ???????? ????????????????, ??????????????????, ?????? ?????????????? ?????? ?????????????????? ?????????? ?????? ?????????? ????????????????????. They allow you to connect with your target audience, share your story, and promote your products or services. Plus, they are often more friendly to your pocket for paid advertisements.
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4) ?????????? ?????? ???????? ?????? ??????????: Focus on differentiating your brand from that of your competitors. It can help you be more noticeable, build customer loyalty, and improve your market positioning.
By following these strategies, you can maximize the impact faster and grow your business, even with a limited budget.
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Would you like to read more about how to succeed in business? please let me know in the comments section below.
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1 年Yes
Master Electrician
1 年What is new mama Alakija
Bachelor of Arts - BA at University of Ghana
1 年Thanks for sharing this insightful information Ma, looking forward to more Entrepreneurial nuggets from you ??????
Project Manager, Brand & Creative Executive Consultant at TY Fabulous Events & Party Souvenirs
1 年Yes Ma. I will love to get more from you. Thank you for the information shared.
Sales Consultant @ MIKANO INTERNATIONAL LIMITED, LAGOS, NIGERIA.
1 年Thanks for posting but I need your contact ma