Following up on CTV - how to start testing

Welcome to Pinpoint, a weekly digest for marketers and leaders. In every issue you’ll find timely industry news, perspectives from experts, actionable marketing strategies, and links to other resources that can help you grow your business.?

In this week’s issue:

• 3.5-minute video on how to get started with CTV
• Analysts see a big advertising opportunity for Netflix
• Books worth reading: the creativity edition

Strategy of the Week???

There is only ONE advertising channel poised for?higher ad cost inflation in 2023?over this year: CTV.

?Now is the time to test.

?We highlighted this strategy last week and want to dive even deeper into it this week.

?Why??

?Because the opportunity is big, it's right in front of you, and we don’t want you to miss out:

?As? Erica Peacock , COO of Playbook Media,?shared with her Linkedin followers?this week,?

?“The dream of TV’s branding power + precise targeting + actual performance results is coming true. And even with Netflix entering the advertising game, costs are rising as available inventory shrinks.”

?Playbook Media CEO Bryan Karas ?? has echoed Erica regarding the urgency of the opportunity and shared a helpful video to help performance marketers understand exactly how to start testing CTV.

?Will you take 3.5 minutes of your day to watch it?

?WATCH VIDEO: Here’s?the link to the video?Bryan shared.?

?If you need help getting started, reach out to Erica or Bryan and they’ll get you connected to a member of their CTV team.?

Links We Love???

Each week we ask our team to help us curate five newsworthy articles or events that you might have missed. This week’s top picks:

• BeReal and brands—how marketers are using?the anti-Instagram
• Meta launches?new ‘Advertiser Success Center’?to help marketers maximize their ad approaches
• Google Ads Creative Studio?now available?to all advertisers
• Analysts see?$4B+ U.S. advertising opportunity?for Netflix
• YouTube gives creators another way to?incorporate long-form videos into shorts

Image Source:?Google

Books Worth Reading???

Every few weeks we re-introduce a section of the newsletter that offers book recommendations around a particular topic we know you’ve been thinking about.?

?This week we’re giving you titles that will help you think more about how to be more creative:

• Steal Like an Artist: 10 Things Nobody Told You About Being Creative?by Austin Kleon
• Big Magic: Creative Living Beyond Fear?by Elizabeth Gilbert
• Originals: How Non-Conformists Move the World?by Adam Grant
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration?by Ed Catmull

Happy reading!

Until Next Time ???

As always, let us leave you with a quote from one of the greats:

?Build something 100 people love, not something 1 million people kind of like." — Brian Chesky, Co-Founder & CEO, Airbnb