By Following These Practices, You Will Increase Your Website Traffic

“Old, outdated websites don’t get a lot of traffic. They also do a poor job of keeping visitors around for a while. Be sure to add new content often to show visitors you’re active.” Here are some effective practices that can draw targeted audience to your website:

• Learn what your users want. Once you understand this, you will be able to develop content that will attract them and be valuable to them. To find out what your users want, you can use platforms like Quora,ReddIt, etc and get an idea about what your users are talking about. Review the questions your target audience is asking in order to know the topics they are interested to learn about and accordingly, you can create posts about such topics. Also, you can see what pages or posts get the most shares. By identifying this, you will know what is working and what isn’t. Further, you can find out the most popular pages using Google Analytics.
• Engage your target users on your site as well as on your site’s pages across various digital channels. Be active in online groups and on websites that are relevant to your business and community.
• Your website should have a responsive design. It should look good and perform well across different mobile devices and browsers. Being responsive isn’t a luxury anymore, rather, it has become a basic standard of any good website and competitive web development companies make sure to incorporate a responsive design while developing websites. Google can predict the websites that aren’t responsive, based on which it could give them a lower rank in its search results page. This is also a good way of getting mobile visitors to your website.
• Forum posting is another way by which you could increase the traffic to your website. You can start your own forums and hold discussions on it. Or you could also find the ones that are related to your site and reply to threads there, offer your services, and could also include links to your site.
• Email marketing is considered as an effective way to increase traffic to your site. For this, you need to first grow an email list, after which you can send newsletters, informational mails, and other promotional offers to your customers. To grow subscribers, you need to build a good enough landing page where your users will be required to fill up the email subscription form. You can get them to fill up your form by offering freebies, rewards, and vouchers. However, once you’re successful in building a good enough subscriber list, make sure you do not send spammy emails to them because there are chances that the users might mark you spam, after which you would not be able to send them any further emails.
• Identify influential people in your niche. Find out what they care about, what topics appeal to them, so that you can publish content that appeals to them.Also, you should add lots of share triggers to encourage people to share your content.
• Get listed in online directories and review sites and also have your site’s link on them. Update your listings from time to time. Encourage positive reviews in order to build your credibility.
• Post fresh and relevant content on your site. Further, update old content of your website on a regular basis. Make sure to remove or change any content that is outdated or incorrect. You can recycle older blog posts that were popular and use them again in order to get traffic. Never consider your old content as useless. You can create new blog posts or snippets from previously created and shared posts. If there have been certain changes or updates in your industry or specifically in your organization, you should immediately update them on your site. All your web content should be current so that you can show your leadership in your industry and to give an impression that your organization keeps itself updated on the latest market trends.
• Encourage your users to write reviews and testimonials for your business on your site. Let your best customers and fans write something good about you. If you are a location based company, you can ask clients to write reviews on your Google Places page.
• Share your content on social media and other digital channels, based on where your target audience lies. Get social media followers to your site. Make sure to take your followers into consideration and do not turn into a spammer while sharing your content and links.   
• Guest blogging is another effective strategy to draw a good amount of relevant traffic to your site. However, for this, you must first identify similar businesses in your area whose audience is relevant to your business and request to post your content on their blog. Also, you could have some influencers publish some blog posts on your site to make an instant impression among your target niche.
• PPC advertising is a highly effective strategy to draw the right traffic to your site. If you want your ads to appear among the topmost results in Google search results, then this advertisement model is the most preferable for you. Because people mostly tend to click on the topmost links on any search engine’s results page.