The Followers!
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The Followers!

There are many ways to interpret social influence. In this article, I'll talk about the Normative and Informational social influences. I'll also talk about the Autokinetic effect, which can influence people's actions in unintended ways. Each of these influences has different effects on us. I'll examine each of them in turn to understand why they exist. But what exactly is social influence, and how does it affect us?

Minority influence

The topic of minority influence in psychology is not new. It was primarily researched in the 1950s. Most psychologists believed that the majority does not have any influence on the minority. In one of the earliest studies on the subject, psychologist John Moscovici found that this could actually happen. In his study, he tested four people with the influence of a minority group. It was a study similar to Asch's 'blue-green' experiment.

While most people may not realize it, minority influence goes beyond the surface level of social acceptance. It enables people to argue more systematically about their beliefs and the merits of them. This kind of systematic thinking makes them more confident of their views. For example, in one study, a group of people who are members of the same minority group were more successful in influencing the majority group. It was found that the more consistent the messages were, the more influence they had on the majority group.

The theory behind minority influence in psychology states that the small group can be more effective than the majority group. Minority influence in psychology has been studied since the 1940s and is often attributed to the role of minorities in social change. However, it is worth noting that this influence is typically less visible and less obvious. The effect of minority influence is largely seen over time and usually leads to an acceptance of the minority viewpoint by the majority group.

Another study by Moscovici et al. (1969) shows that the minority can influence the behavior of the majority. This study is a good example of minority influence in psychology. A majority of four people does not make a majority. As long as four people are in the minority, it is a minority. The minority can be powerful enough to cause a change in opinion. It can also cause people to internalize the opinions of those around them.

One example of minority influence in psychology is that when people adopt a minority group's ideas or beliefs, they often forget their origins. This is known as social cryptomnesia. This phenomenon happens when a person who previously held negative views of that minority group is suddenly exposed to it. People adopting a minority view start to disassociate themselves from the promoters. Then they are less likely to question the beliefs of those who were not part of that minority group.

Informational social influence

If you have ever been in a posh restaurant and are unsure which fork to use, you have probably experienced informational social influence. When someone tells you something, you feel obliged to follow. But how do you know if you're being misled by this information? In this article, we'll look at how you can spot a situation where you're being influenced by this kind of social influence.

The study of conformity by Jenness shows that we are influenced by what the majority thinks. Hence, we tend to follow the majority. The informational social influence we encounter is the reason why we conform to our society's norm. When we're not certain of our knowledge, we often rely on others to give us the right answer. The researchers found that people who spoke about their estimated amount of beans were more likely to agree with the group's estimate.

Informational social influence is a powerful psychological force that enables people to act and think like their leaders. Despite the fact that we can't control the way we feel, we are easily influenced by others. We're more likely to conform to the group if we're feeling comfortable. Despite this psychological influence, our values often get in the way. If we have the ability to control our reactions, we can become more successful at changing the world around us.

People often act in accordance with the norms set by society. For instance, a culture may encourage people to wear lipstick and dress in a particular way, because it's seen as a sign of respect and loyalty. Similarly, a society may pressure on individuals to conform to the norms of its members and to be liked by those in it. This normative social influence is the source of many destructive behaviors, such as stereotyping and social exclusion.

While normative social influence involves conforming to the expectations of others, informational social influence is based on the acceptance of others' evidence about reality. Hence, when the two are in conflict, we have an extremely high chance of identifying with them and acting accordingly. But the question is: which one is more powerful? The answer depends on the specific situation. It is generally agreed upon that informational social influence is more powerful than normative social influence.

Normative social influence

Social norms are the values and behaviors that we consider acceptable. They influence us by guiding our behavior. For example, if the group you're in values surfing, then you should also. If it's popular amongst your friends, you'll be compelled to learn about it. However, if you're not interested in surfing, then you shouldn't feel pressured to learn about it.

Normative social influence in psychology includes two distinct types of influences. Informational social influence is an influence that is based on information, such as the beliefs of the majority. The former involves the beliefs that an individual holds as a result of exposure to other people's ideas and actions. Informational social influence, on the other hand, is the process by which individuals make choices that will shape their behavior. While informational social influence has been the subject of much research, normative social influence has the potential to influence behavior.

The concept of normative social influence is not new. Social psychologists have shown that the power of normative social influence is surprising and far-reaching. For example, it can make us conform to what we see around us, even when it is contradictory to our senses. It has been implicated in widespread body image issues and eating disorders as a result of unrealistic standards of beauty. The consequences of this phenomenon can be disastrous when it's combined with groupthink or bystander effect.

Normative social influence in psychology is the process through which people change their thoughts and behaviors in order to fit the expectations of a group. People who conform to the group's norms tend to be more accepted in their community, and are less likely to be subject to social ridicule. This process is triggered by two factors: the need to make an impression and fear of embarrassment. Further, the strength of normative social influence increases when the group's members are concerned with the way their behavior is perceived. Normative social influence is viewed as a paradigmatic phenomenon in social psychology and epitomizes the effect of society.

Normative social influence is also a powerful lever in persuasion. Two studies investigated the impact of normative social influence on behavior. They found that the effects were greater when participants were able to identify the social norms that influenced their behavior. However, they were not very motivating. These findings suggest that normative messages are an under-appreciated lever of persuasion. They are not as easily detectable as the other two types, but they can be just as powerful.

Autokinetic effect

The Autokinetic Effect of Social Influence is an important psychological phenomenon and explains why people accept or reject a favored position in social groups. People accept influence primarily because it is socially acceptable, but it can also be the result of a desire for a specific reward or punishment. Those who conform to the majority opinion are likely to experience a high degree of satisfaction and success from their relationships. Zimbardo used the Prison Study as a case study to explain the effect.

Previously, Sherif had studied the autokinetic effect but without involving participants. In this experiment, he used a black screen and a light. When the light was projected on the screen, it appeared to move. According to Sherif, the autokinetic effect was a powerful psychological tool, but it was expensive to implement. Nonetheless, it still proves to be an important psychological tool.

In addition to being an important psychological tool, the autokinetic effect can be used to understand the process of conformity. Researchers have long known that people will tend to conform to group norms. Sherif's experiments in 1935 used the autokinetic effect as a way to understand the process. The autokinetic effect uses the illusion of movement of a stationary light to influence people's estimates. Sherif asked subjects to estimate how far the light had moved by looking at a wall opposite to them. Interestingly, their estimates were wildly different when they first saw the light, but the same participants' estimations changed after learning how to interpret other people's estimates.

The Autokinetic Effect of Social Influence has been studied extensively by psychologists in recent years. Sherif has analyzed social norms by asking subjects to observe a stationary light. They then reported the distance the light had traveled. The results of this experiment have been used in many psychological studies, and it has proved to be useful for understanding how people form their beliefs. The study of social norms involves two phases. The first phase explains how people decide which norms to adhere to.

Conclusion

Conformity is influenced by many factors, including the group size and unanimity of the majority. In a group of peers, a majority of individuals express conformity through their behavior, while a minority is influenced by informational social influence. When an individual disagrees with a majority, he or she may have to overcome unanimity and prove that they are right. This may be a powerful motivating factor for individuals to conform to a group's norms.

Ahmad Ali Khan ????

Grad Iosh | Level 6 Othm | ISO 45001 Lead Auditor| ISO 14001 | ISO 9001 | OSHA | Nebosh igc3 | IOSH-Technical Membership| The Impact of Climate Change & Heat Stress on Occupational Health Safety | CPR, AED, & First Aid

2 年

Great read

Jandeep Singh Sethi

| HR & Marketing Leader | Founder | I help aspiring entrepreneurs build their brands | 396K+ | Helped 580+ brands on LinkedIn | Organic LinkedIn Growth | Author |920M+ content views | Lead Gen | Influencer Marketing

2 年

Excellent article

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