Follow these Simple SEO Tips for Better Rankings

Are you a start-up? Do you have limited budget to invest in the promotional off-page activities your business demands? Then on-page SEO (Search Engine Optimization) is the resort. On-page SEO is culmination of many factors that decides the fate of your website’s ranking on search engines. Some of the elements of on-page SEO are – Content, Meta tags (Title & Meta Description), Website Structure and internal linking of the website. As off-page SEO practice requires a large chunk of investment and tie-up with other marketing firms, it’s highly important that you learn all the aspects of on-page SEO seriously.

First of all you need to know about the various roles on-page SEO play behind higher rankings of website. SO, DIG DEEPER!!

What is On-Page SEO (Search Engine Optimization)?

On-page SEO is the part of Search Engine Optimization where we make our website worth visiting so that search engine would consider to show it to the relevant audience. For an instance, consider your website as a new retail store, you need to make it perfect in every terms so that buyers would really like to visit their and buy things. These factors includes:

1.   Name of your store

2.   Its location

3.   Structure and appearance including organization of products inside the store

4.   Quality of products

5.   The store should be well equipped with all advance features

6.   Security assurance

7.   Good offers

8.   Great customer service

Now relating it with a website:

1. Choose Your Venture/Website's Name Wisely

It is very important to choose a catchy and easy to remember name for your venture. It should be short and easy to pronounce. There shouldn't be any confusion with with the spelling of your venture's name when heard from someone. Hope you got the point! So, choose the name wisely!

2. Choose Trusted Web Hosting

Wouldn't that be great to have your store established at the corner of a wide street with decent parking space? It will facilitate fast access to the buyers. Similarly it to make your website easy to access i.e. to make it load fast, one of the most important factors is a good hosting. Make sure to host your website on fast servers. Hostgator, Godaddy and Bluehost are one of the prominent hosting providers.

3. Website's Look & Appeal (UI-UX) has to be Phenomenal

Structure and appearance of your store/website are the factors which either makes the visitor try you or not. Talking about the structure, assume that you have a one small entrance/exit for your store, wouldn't that be inconvenient for the customers? And if your store looks dull, do you really think a customer will ever want to enter in it? Similarly, your website should also have a fine structure and pleasant appearance. Structure elements include a user-friendly navigation menu, breadcrumbs (if your website has a lot of pages), link to the home page on all pages, some quick links (if required), links of latest blogs/press release etc. on homepage. Along with that the website should a have soothing and appealing look and feel. Theme and color scheme should resonate with the business niche. In a nutshell your website should have an out of the box UI-UX (User interface and User Experience)

4. Detailed Presentation of Products is a MUST

Now comes the most crucial part i.e. the products and when it’s about your website, it is accompanied with crisp content describing your product/service. You just can’t afford to compromise with the quality of content on your website. Content should be rich i.e. images with captions and ALT tags, videos, presentations, PDFs, external link to sources of your content (if any), use of bold for highlighting important points and more. All in all, your content should be informative and easy to understand for both humans and search engine crawlers. You just need to keep only one thing in mind i.e. Content is King.

5. Latest Features: Bring'em on!   

Now it’s time to equip your website with all the latest features depending upon your business niche. Some of the must have features are, mobile-friendliness, AMP Pages (Accelerated Mobile Pages) for shareable content like news and blogs, an easy to fill sticky contact form, chat support (Use taw.to, they offer best free chat plugin which is easy to install and it is better than other paid ones), a dynamic search bar and social media share buttons. Other addons could be a sticky menu, parallax scrolling and subscription buttons.   

6. Safegaurd Your Premises  

Coming to the security aspects, it has been clearly mentioned by Google that secure website are likely to do better on SERPs than the normal ones. Google has taken this initiative of prioritizing on showing secured web pages to users for safe browsing. So, to secure your website you need to buy SSL certificates from a trusted vendor. For those who do not know the difference between a normal and secured website, a normal website has http URLs whereas the secured ones have https URLs. Trust me! It is worth buying SSL.

7. Everyone Loves Great Offers!

It’s time for offers! Who doesn’t like offers? Make it more difficult for your visitors to return empty handed.

8. Special Care for Long-term Relationship

Now that the visitor have made purchase, treat them best so that they are left with no choice but coming to you again in future. Returning visitors really helps in boosting the rankings.

Importance of Content and other On-Page factors:

Nowadays, Google has become very particular in terms of showing only best websites on the top search results. Now the question is, how they actually evaluate this? It depends both on its On-page (70%) & off-page/backlinks (30%). Some other SEO experts may tell you that off-page/ink building is equally important to achieve good rankings, however, that’s not the truth. If the on-page of your website is perfectly optimized it won't be a surprise if it is ranking on page 1 without even creating a single backlink. YES! That’s the true potential of a properly on-page optimized web page with high quality content.

On-page SEO consists of everything good we can do "on" the website. It includes first and foremost the content, titles, meta descriptions, URLs, ALT tags, website structure and UI-UX. Every on-site element should be perfect in order to make the On-page of the website perfect.

Use all these elements to their fullest but do not exploit them. Use these elements to make your webpages easier to understand for both users and crawlers. To be honest, while you are creating content, titles, descriptions, ALT tags and URLs for your website your priority should be making them readable and understandable for the users not search engines. Trust me! That's the key. If a human is not able to make sense out of your content, titles, descriptions, ALT tags and URLs, your website is not going to win the long race. Forget about keyword density, text to code ratio and everything else, concentrate on writing natural content (Do not forget to perform keyword research before creating content and meta data). Everything else comes later!

Once you are done with everything mentioned above, it is time to promote your website among your targeted audience. In the next post I'll share some of these ways which will help boosting your website's visibility.

Don't forget to share your opinion and if you have any questions, I would be more than happy to answer them :)