Follow the science – and then make it stick

Follow the science – and then make it stick

This month, Jane H. , Learning Solutions Consultant at Lobster Ink, takes a deeper dive into what the application of learning science principles looks like and the results it delivers.???


When it comes to instructional design, we are firm believers in the efficacy of the tried-and-tested fundamentals of our craft. We build the foundation of our training with solid learning science principles (there's no need to reinvent the wheel) - and then we make it our own with our unique approach that makes Lobster training sticks.???

For example, we recently launched Sustainability Awareness in Hospitality . A training program comprising four short courses aimed at raising sustainability awareness amongst four key audience groups in hospitality.??

Using the principles of active learning, emotional engagement, and motivation and relevance, we've designed training that raises awareness, empowers and gives the learner a choice.??

But what does that look like in practice? Let’s take a closer look:?

Active Learning: Our approach encourages learners to actively engage with the content. By presenting sustainability choices and their consequences, learners are prompted to think critically and make decisions. This active involvement promotes deeper understanding and knowledge retention.??

Emotional Engagement: Utilizing positive visuals and success stories, we aim to trigger an emotional response. Emotions can enhance memory and motivation, making learners more likely to remember and apply sustainable practices.??

Motivation and Relevance: By highlighting the connection between sustainability and service excellence, we are addressing the principle of motivation through relevance. Learners are more motivated when they see the direct relevance of what they're learning to their job and its potential impact.?


I invite you to take a course from this latest program and experience the very foundation of learning science in action.??

#onlinetraining #elearning #instructionaldesign #hospitality #sustainability



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