Follow this pyramid scheme...

Hey there,?

I won’t make a comment that it’s now dark at 5 pm and I’m sad, I won’t make a comment...

?eCommerce Insight?

??We advise a lot of clients on email layout and design, this particular?article?on Really Good Emails does a great job of breaking down layout, CTA location, design, and copy with best practices you can incorporate into your email marketing. The cliff notes version is for the image and CTA to follow an upside-down pyramid drawing the user’s eyes naturally to the CTA you want them to click on.

?Tool We're Loving

??Nosto?- Personalization is key to driving higher conversion both on your website and through email. Nosto does an incredible job of personalizing the experience through product recommendations, content, bundling, or popups. Super simple to onboard and use for any brands looking to get started in A/B testing or personalization.

?Cool Brand We're Into

??Thingtesting?did an incredible?breakdown?of the best brands they’ve reviewed this year, highly recommend you check it out and subscribe to their emails. It’s a great way to discover new brands in the DTC space with reviews directly from other founders.?

?What We're Geeking Out On

??Really enjoyed this?email?by Ryan Holiday, NY Times bestselling author, on balancing work, family, and scene. After living in NY, LA, & SF for the last 10 years the decision to move back to my hometown of Jacksonville, FL wasn’t an easy one but my focus on health, business, and family have been some of the most rewarding 2 years of my life. There are moments where I miss the dinners, happy hours, and concerts but allowing me to remove those distractions and focus on what’s important has paid huge dividends for my quality of life and made a massive impact on the growth of the agency.?

?Until next time,?

Drew