Follow the MVP Approach

You’re wasting time and money when you don’t follow an MVP approach – instead you can do it in smaller chunks, release a new site quicker and then use the tools provided by your DXP to take real time data and grow with the platform over time.?

Refine your Starting Process

The number one reason that eCommerce projects fail is due to lack of planning.

In a digital world that is constantly growing and changing by the day, the last thing you need is for your digital transformation to go over time and budget.

When considering an entire replatform of your website, it is likely that you want to launch your site with every single feature that you can think that could be useful for your site visitors. The reality is, utilizing a more effective way to launch your website is to do so in a phased approach. You do this by starting with your MVP (Minimum-Viable-Product). Focusing on the essential features and functionalities, instead of the bells and whistles that end up causing the project to go over timelines and budget. Understanding what features on your eCommerce site are required and necessary for your customer base, instead of just guessing what they might like. Starting with an MVP approach allows you to keep the major features your customer base needs, and then add in smaller features that offer benefits over time.

Utilizing the MVP approach allows you to provide the value that your site visitors actually need based on hard analytics. You are able to launch your website in a quicker manner by going live with a site that has the essential features, which then allows you to collect live feedback and use that real time data to then continuously update and launch a site that better resonates with your customers.?

Effectively Use your Platform Tools

By learning how to fully utilize the new platform's tools, it allows the use of the entire platform to its fullest potential.

A digital transformation is meant to enable your team and enhance their day-to-day so that the business can see an increase in profit and efficiency. Make data-driven decisions based on your users' actions and utilize your DXP to ensure that you can create the best possible experiences on your website.

A digital experience platform like Optimizely gives you the tools to ensure that even after the launch of the new website, it is easy to continuously experiment and grow with the platform.?

Optimizely is a digital experience platform that gives users an out-of-the-box approach for their customers so that they can be up and running while continuously making improvements to their website.?

Using your New Tools

It is important that after going through a digital transformation, you ensure that your entire team understands how to correctly use the new platform.?

eCommerce is not going anywhere anytime soon, other than continuously elevating and growing. Now more than ever is the time to ensure that your platform is implemented correctly with the right tools. It is even more important that your team know how to properly use those tools.

Having an online presence as a business is no longer a supplemental resource for brick-and-mortar stores, it’s become a completely vital aspect of how shoppers want to do business. With the digital space growing more and more each day, customers' expectations are rising, and you want to stay relevant to your online visitors. By ensuring that you have a platform that is up to date with new tools and technologies, your team can easily and continuously add in new features and updates to your website to meet modern expectations.