To Follow or Not to Follow (On LinkedIn)
Social Sales Link
Start More Sales Conversations by Leveraging the Power of LinkedIn
LinkedIn defines "connections" as members who directly connect with one another because they know and trust each other. "Following" people, meantime, lets you receive updates from them in your feed without directly connecting with them. Following is a useful way to increase your reach by encouraging others to follow you so you can provide value to them even without sending a connection request and vice versa.
As a salesperson, which of these options do you think helps you start a conversation with your target client?
Our answer is both! But if you have yet to attract your target client to your content or have yet to trigger their curiosity to start a conversation with you, following them (for now) is the best way to set the stage to bring these all together.
In our latest eBook, we discuss the many benefits of leveraging LinkedIn's Follow feature for sales, plus tips on how to use it to your advantage. Download now and learn how to increase your opportunity to start more sales conversations with your prospects without being salesy!
P.S. If you want to get more content, tips, and strategies, follow us on our social media accounts.
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1 年Thanks for providing clarity, Brynne Tillman! This was very helpful. I really like this: "...if you have yet to attract your target client to your content or have yet to trigger their curiosity to start a conversation with you, following them (for now) is the best way to set the stage to bring these all together."
Chief Marketing Officer | X-Caliber l TEDX Speaker | Digital Marketer ??| Brand Expert | Author | Keynote Speaker ??| The Outlier Project
1 年Great advice and guidance on the nuances of following versus connecting, especially for sales. Follow is a good first step and part of the networking process.
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