Follow George Orwell's Call to Action
In 1946, author George Orwell wrote a powerful essay titled “Politics and the English Language.” In it, he analyzed the flaws of political writing as it is translated into the larger culture. He warns that the decadence, or gradual breakdown, of the language connects to a breakdown in the values and norms of the culture.
When politicians, business leaders, and others use words to blur their meaning rather than clarify it, both writers and readers suffer. The main cost of divorcing words from their meaning is a loss of ability to think clearly. As the saying goes, clear writing is a sign of clear thinking. When people cannot think coherently, they cannot write coherently, and vice versa. Fortunately, however, Orwell's essay offers hope. He believed that if each individual takes it upon himself to use fresh, compelling images, avoid pretentious language, and write clearly, we can change the world one word at a time.
I recommend that you read the entire nine-page essay (just Google the essay’s title and you can find the pdf or book). Here I offer you a few excerpts from the piece. He suggests that writers ask themselves six key questions and follow six rules:
“A scrupulous writer will ask himself these questions:
Once we have answered those questions, we must write our document. For this, too, Orwell has practical suggestions that apply to all writers. He says, “What is above all needed is to let the meaning choose the word, and not the other way about.” Here are the rules he suggests:
As the author of 1984, Animal Farm, and numerous outstanding essays, Orwell knew about good writing. I hope you will take his advice and eschew obfuscation forever.
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4 天前"Never use a long word when a short one will do." - a great example of clarity!
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5 天前So many B2B companies would benefit from this suggestion: Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. :)
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1 周Thanks for these reminders Elizabeth Danziger. Most of us use cliches in our writing and don't take the time to edit for clarity. I think that "sleeping on it" is a good way to revisit your writing before you actually publish it or send. But sometimes that is impractical.