Follow The Data: Where's The Opportunity In Office Real Estate?
Caleb Parker
CEO at Brave Corp | Maximizing Office Asset Values | Repositioning Office Real Estate | Award-Winning Podcast Host | Subscribe to my newsletter/podcast at the link below????
Ep9; Season 13 of The Caleb Parker Show
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It's Not All Doom and Gloom
In this Caleb Parker Show episode I was joined by John Williams , former CMO at The Instant Group , where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing.
I was excited to sit down with John for this conversation to unpack a data-rich report Instant published.?
With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future?
Did you know that more than half of UK landlords expect their portfolios to include flex space?
We explore the impact of economic factors on demand, where today’s demand is coming from, the increasing interest from landlords in flex space.
Of course there are challenges to that, but John dives deep on why there may be positive impacts on building valuations.
领英推荐
But We Make Offices Hard To Buy
John pulls no punches as we cover the emergence of super flex and aggregators, the over-saturation of brokers and and advisors, the dynamics of regional markets, and the importance of brand consistency in driving consumer trust and understanding.?
Get your notepad ready - you may want to listen to this one a few times.
SPONSORED BY
This episode is sponsored by the Brave Corporation and the Brave Consortium.
Our collective of companies help Brave and it's landlord partners reposition office assets to meet the evolving needs of modern businesses.
By leveraging our collective expertise and resources we evolve office assets for dynamic use to serve customer demand for agility.
Development Consultant | Executive Producer (Unscripted)
3 个月????????
Chief Operating Officer at Bracken Workspace Plus
3 个月The dream team... Perhaps I'll finally make some time for this one!
Listening to this conversation right now Caleb Parker John Williams! Enjoying the insights & interesting John saying that office occupancy across the board is down & it not being a direct reflection of our industry but moreover the state of the economy generally.
CMO | Commercial leader, revenue growth | Demand Generation | Brand Development
3 个月Thanks for having me Caleb Parker!