Follow The Customer

Develop a product, release it to the customer, and most importantly try to get feedback from the customer.?

Follow the customer to identify his needs, wants, and expectations. If he is not interested in talking about his needs or wants, follow his workflow to figure out what he really needs to do his work easier. Identify his real needs even he does not know about them by himself. That is a key competency for you as a producer or developer to provide services and products that the customer needs even before the customer knows it needs those services and products. Customer will surprise when he face features in his product that make his life easier and better even before he knows about that and as a result, he will trust your product.?

When he trusts you and your product two dream results will happen:?

1. When the customer trusts you, he will follow new versions of his favorite product. Also, he will follow your other products, and of course your company. In this way and step by step, he will buy your other products and finally will live based on your products. Now, you find your way.
2. When the customer trusts you, he will introduce your products to others and this is nowadays the best type of advertisement in the business world. As a result, you have a network of people who develop your business, but now your job is more difficult than before. You must follow all of your customers precisely.?

Customer Satisfaction

When the customer wishes to have your product, when the customer tries hard to buy your product,?when he enjoys using your product, it is customer satisfaction.?

Your most important mission when you want to set up your startup or start your business must be customer satisfaction. As everyone knows nowadays in the world there are strong competitors in most of the businesses and so, customer satisfaction is a key factor to have an unbeatable and incomparable successful business in competition with others. Customer satisfaction guarantees your sale and business continuity.?

Based on my experience if you have no serious competitors you shouldn’t miss your opportunity to be the number one or n the market, but if you have strong competitors that is a great opportunity to be the hero of the market and of course you will have to try hard to keep your customers satisfied.?

In this way do not forget creativity, the important prerequisite for customer satisfaction.

Customer Satisfaction Process Improvement

Customer satisfaction is defined by the degree to which products, services or results provided by you meet your customer’s wants, needs, and expectations. Customer satisfaction means how satisfied your customer is after using your products or doing business with you. Customer satisfaction is not only about how happy a customer is with the product or services, it is about over customer experience by the company.?

It is really important that organizations and companies understand the voice of customers (VOC) using customer surveys, polling, focus group, and some other tools and techniques. In this way using these techniques companies and organizations access detailed information about what their customers want or need. After that, they can be able to tailor their products and services to meet the customers' expectations.?

The steps of customer satisfaction process improvement:

1. Issue reported
2. Investigate issue
3. Corrective action
4. Customer follow-up
5. Root-cause analysis
6. Preventive action
7. Customer follow-up
8. Verification of effectiveness
9. Customer survey

Measuring methods of customer satisfaction:

Customer satisfaction is a measurement that determines how happy customers are with your products and services, but you should know how to measure the amount of satisfaction of your customers. There are some methods to measure:

1. Customer Satisfaction Score (CSS)
2. Net Promoter Score (NPS)
3. Customer Effort Score (CES)

Why Customer Satisfaction is Still Important

1. A loyal customer is A treasure: Loyalty is a treasure that you cannot find everywhere. Whenever and wherever you find a customer loyal to your business, keep it with all of your potentials. A loyal customer is a treasure you should keep it in a safe environment and hide from other competitors. Researches show that acquiring a new customer is 6-7 times more expensive than keeping a current one. Always follow your customers to keep them satisfied. Take this important rule into account while organizing your customer service processes and always do your best for your customers.?
2. Customers can stop being your clients in a heartbeat: (When customers share their stories, they are not just sharing their pains. They are actually teaching you how to make your product, service, and business better. Your customer service organization should be designed to effectively communicate those issues. “Kristin Smaby”). Your customer can leave you in just one second. That could happen whenever you forget just a little your customer. Always follow them, try to serve them your best quality and your best services. Ask yourself questions like how you can do it better, and always improve the quality of your services and products.?
3. A satisfied customer is money: Customers’ feelings about the brand can affect in both positive and negative ways. Customers’ positive feeling guarantees you business and your profit. Actually, customer satisfaction is reflected in your revenue. Happy customers won’t look at your competitors. They always follow your brand happily, purchase your product and recommend your brand to others. Do not forget that measuring customer satisfaction should become your daily habit. It should not be done one time or two times a year, it should be your daily task.
4. Customer satisfaction helps you stand out from the competition: (Although your customers won’t love you if you give bad service, your competitors will. “Kate Zabriskie”) The most important difference between you and your competitors is your customers. By satisfied customers, you can be number one in your business. This is a key rule in businesses that there is no business if there will be no customer. Your competitive rivals are just waiting for you to make a wrong move. What is more, they can often play the role of an instigator.?
5. Great customer experience can take your brand places: Customer satisfaction is really important and customer experience is more important to plan your strategies. The importance of customer experience should never be neglected. You should consider customer experience while planning your marketing strategies. As a matter of fact, the one who determines your company strategies is your customer. Your strategies should follow customers’ needs, wants, and expectations.?

Who is the Customer?

In this article, we have talked about the following customer, customer satisfaction, customer satisfaction process improvement and methods of measuring customer satisfaction, but who is the customer whom we should always follow?

A customer is someone who uses our products or services. Someone whose expectations make our new products and their satisfaction will guarantee our business. There is a direct relation between suppliers and customers. For instance, an insurance company is the customer of hospital and vice versa. Students and their parents are the customers of the school. You and I are the customers of a supermarket. Visitors are the customers of the museum. ?

According to the definition, a customer is a person or company that receives, consumes, or buys a product or service and can choose between different goods or suppliers (Market Business News). Customers are extremely important because they drive revenues and without them, businesses cannot continue. All businesses, companies and organizations compete with other companies to attract customers either by advertising their products, services, and goods, by cutting their costs and so lowering their prices, or by developing and producing new high-quality products based on their customers needs, wants, and expectations. In addition, companies develop their Customer Services Network to serve the best services for their customers and keep them satisfied.?

When businesses are going to attract customers more and more, first of all, they should determine the position of customers in their business. Top 10 businesses in the world always devote attention deeply to theirs customers’ needs, wants, and expectations. In these businesses, customer has a first level position in the center of attention and everything gets around them. Look at successful businesses like Apple, Microsoft, Samsung, Mercedes-Benz, BMW, Toyota, and other same businesses. In all of these businesses, the customer has the first-level position.?

Customer Follow-Up

Customer follow-up is an art. Art of communication, the art of stakeholder management, and the art of data gathering and scope definition.?

Identify customer expectations: Customers are your key stakeholders who have needs, wants and expectations. That’s your mission to identify customers’ expectation and develop your business strategy based on that.

Ask customer:?Ask customers daily, weekly, and monthly to know more about their needs. When customers talk about their needs that could be competitive benefits of your business because in this situation?you are the only one who knows more about that in comparison to other competitors.?

Develop new features: Always try to have a clear plan to develop new features of your product or service and present them to your customers before other competitors. Remember that The first guy is usually the winner.