" It was the drop !!! "

Walking towards the end of 2016 I was imagining, as I should build the institutional video for my company, CodecVídeo. Should it be something different? Yeeeesss ... Should it be something unique? Yeeeesss ... Should be something rich in detail and high diversity? Certainly, yes ... So I tried to follow the above parameters, to guide my way in the construction of the video. Probably he would be, most important of all. For it should represent, all the other videos, from it. Yes, we are a video producer. And as such, we will act in all sectors of the economy: industries, commerce and services. Of the most varied: construction, medicine, sports, administrative, artistic, among others. Anyway, all the same ... Starting from this idea, a great challenge arises: how to represent in a single video, all the areas of performance of the producer in its various forms of language, content and perception? Because in a video production company, we have to deal with countless circumstances. Of the most varied and with universes, completely different between them. And many cases, all at the same time ... Sometimes together (or not), and sometimes mixed (or not). In Video Codec, we can point out 3 main focus areas. They are: Corporate Videos> Institutional for Companies. Social Videos> Weddings and 15 Years. Cultural Videos> Shows, Theater and Dance Parts. So how should we conduct this project? I believe that as creative director, we need to be attentive, in every detail. Have the so-called "macro" vision of the whole and also, the "micro" view of the minutiae, the details. We must be questioning ourselves all the time, in all stages of the process, whether in the design, assembly or completion of each of the stages. So that each item included in the project, is fulfilling individually its real purpose, but without losing its relation with the total vision of the project. This may be the greatest challenge of any creative project. To truly build new elements of language. Give a new meaning to a pattern already known. This is what semiotics consists of. The cradle of creation ... And we can say that, everything is born from it. Thinking about it, I proposed to offer a contemporary, modern and dynamic language to video. Mixing different scenes and different situations. For this reason, most of the scenes were made in TimeLapse. Accelerated movements, purposefully many quick ones, to bring the dynamism and the impact that he wanted to represent. And by the way: to make this video, it took 2 months of work and about 350 different takes of videos. A lot of work to be done, content to be chosen and numerous adjustments in the videos: coloring in each take, composition, framing, etc, etc, etc ... Many etceteras, finally, we come to the conclusion of the video. All summed up, in just over 3 minutes, practically. But deep down, I knew it had to be this way. Where the result of the work actually represented the whole diversity of the company. With its wealth of detail in variables and nuances ... The end result? A project, really unique. And now, I have the opportunity to present the institutional video of CodecVídeo to everyone. I named this movie "I WAS THE DROP" In a drop, everything can be born ... Until life. I invite everyone to embark on this trip ... It's just over 3 minutes, but very intense ... Have fun !!!