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Systematic Market Research Consultancy
A full-fledged Market Research Field Agency. Your Gateway to Market Insights.
Focus Group Discussion or FGD as they are commonly known is one of the finest tools in qual research methodologies in that participants are free to talk with other group members; unlike other research methods, it encourages discussions with other participants. It generally involves group interviewing in which a small group of usually 8 to 12 people is led by a moderator in a loosely structured discussion of various topics of interest.
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