Focus Zone

If you are following my posts and articles, you might notice the significance of topics like hyper-focusing, scatter-focusing, differentiation, value-creation, and so on.

One of the amazing schematic contexts in Classic Marketing and later on, in Personal Branding is the pattern which is illustrated in the above image, and it is about fulfilling the needs of markets, customers, or employers.

Imagine a product like a cellphone, for example. What specifications are included in your cellphone that you are not aware of them or don't need them, and what are your expectations which might not have been met.

As the universe continues to expand and to develop and subsequently, the customers' and employers' needs are changing, this pattern is always there. Meaning, your capabilities or your products' capabilities could not match the real needs of your customers. Therefore, there is a gap between customer's/market's needs and our products or capabilities; reflecting the concept that nothing is perfect.

Now, the question is which area 1,2 or 3 is more important to focus and why?

Let me please learn from you and your insights...