Focus on What Matters , The Secret to Getting More Done
You walk into the office, coffee in hand, ready to take on the day. Then it starts.
The unread emails. The Slack messages. The meeting requests. The small, urgent tasks that eat up your time before you’ve even started the work that actually matters.
Sound familiar? You’re not alone. Studies show that the average professional spends 28% of their workweek just managing emails. That’s nearly 13 hours a week spent reacting instead of creating.
So the real question isn’t: Are you working hard? It’s: Are you working on the right things?
The Problem: Busy vs. Productive
Here’s a tough truth: Most people mistake being busy for being productive.
? Busy people are always doing something. Their calendar is packed, their inbox is full, and they end the day exhausted.
? Productive people focus on what moves the needle. They work with intention, eliminate distractions, and protect their time.
The difference? One controls their workload. The other lets their workload control them.
The Science of Focus (Why We Struggle to Get Things Done)
Your brain isn’t wired to multitask. In fact, research from the American Psychological Association shows that task-switching can reduce productivity by up to 40%.
Every time you shift from one task to another, your brain needs time to adjust. It’s called “attention residue”, the mental leftovers from your last task that make it harder to focus on the next one.
The takeaway? Deep work beats shallow work. Every time.
Want to make real progress? You need to work with intention, not reaction.
How to Structure Your Day for Maximum Productivity
To take back control of your work, you need a system. Try this:
1. The 3-Task Rule
Instead of writing a long to-do list, identify the three most important tasks for the day. If you only got those three things done, would it still be a successful day? If yes, you’re on the right track.
2. Time Blocking
Work smarter by setting dedicated focus blocks in your calendar. For example:
? 9 AM – 11 AM: Deep work (no meetings, no distractions)
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? 11 AM – 12 PM: Emails & admin tasks
? 12 PM – 1 PM: Lunch & mental reset
? 1 PM – 3 PM: Meetings or creative work
? 3 PM – 4 PM: Follow-ups & wrap-up
This keeps you in control of your time instead of letting your day control you.
3. Kill Distractions
Did you know it takes an average of 23 minutes and 15 seconds to refocus after a distraction? That means every “quick check” of your phone, email, or Slack is robbing you of deep focus.
?? Turn off notifications during focus work.
?? Put your phone on silent or in another room.
?? Batch emails instead of reacting to every message.
Your best work comes from uninterrupted time.
Your Morning Action Task
Before you dive into today’s work, take one minute to write down:
? Your top 3 most important tasks for the day
? One distraction you’ll eliminate today ? One win you’ll celebrate at the end of the day
Productivity isn’t about doing more, it’s about doing what matters.
?? Drop your #1 focus for today in the comments.
Let’s keep each other accountable.
?? Share this if you know someone who needs to take control of their work.
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3rd Side Of The Coin
Strategic B2B Marketing Automation, Operations, Data & Analytics Leader
3 周100% Notification management is actually a science in this day and age - didn’t know it took that long to refocus